The social media platform TikTok has revealed the most popular travel destinations in 2023, based on the view counts of popular travel destination hashtags. Dubai remains the top destination on TikTok, with videos featuring the hashtag #Dubai increasing by 72 percent this year. The city has accumulated over 140 billion views, making it the most beloved destination on TikTok. New York City is the second most popular destination with 101.8 billion views, followed by London, Paris, and Istanbul with views ranging from 55.4 billion to 72.8 billion.
Among the top ten destinations are major cities in the United States, such as Miami, Los Angeles, and Chicago, with view counts ranging from 32.3 billion to 48.1 billion. Internationally, Madrid and Bali also made it to the top ten, accumulating over 32 billion views on TikTok.
When considering the most viewed countries on TikTok, the United States takes the lead with 357.4 billion views. Mexico, Argentina, the United Kingdom, and Chile complete the top five, followed by Colombia, Pakistan, Peru, Indonesia, and France.
If you’re interested in exploring all the rankings and destinations, you can check out Bounce’s complete TikTok Travel Index for 2023 here.