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Samsung S95D 4K TV evaluation: The brightest OLED we've ever examined, however there's a catch

Samsung S95D 4K TV evaluation: The brightest OLED we've ever examined, however there's a catch
April 28, 2024



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The S95D is without doubt one of the perfect Samsung TVs you’ll purchase and probably the most spectacular high-end shows from any emblem this 12 months. It is Samsung’s newest flagship OLED, bettering upon ultimate 12 months’s already superb S95C. Maximum particularly, it delivers the best possible top brightness I have ever recorded on an OLED show. It additionally provides top-notch colour efficiency and accommodates a brand new anti-glare clear out that cuts down reflections higher than any show of this kind. The matte display screen does harm black-level efficiency in vibrant rooms, however the S95D is the one OLED I have observed that may maintain glare this neatly.Competition on this elegance, just like the LG G4 and Sony A95L, carry out a little higher in positive spaces (and worse in others), however there is not any doubt the Samsung S95D is a height contender within the top rate TV marketplace.

Samsung S95D 4K TV evaluation: The brightest OLED we've ever examined, however there's a catch

Samsung 65-inch S95D 4K OLED TV

This outstanding high-end TV is the brightest OLED we’ve ever examined. It includes a new matte display screen that just about removes reflections, making it a really perfect select for vibrant rooms. Then again, the matte design does give black ranges a slightly pale glance in direct gentle.

A brand new benchmark for OLED TV brightness

A Samsung S95D OLED displaying an image of a popping champagne bottle.

The S95D can get extremely vibrant whilst keeping up a vast distinction ratio with deep black ranges.

Steven Cohen/Industry Insider

The Samsung S95D is an image efficiency champ with the entire bells and whistles that customers will have to be expecting from a TV on this value fluctuate. Due to its QD-OLED panel (OLED with quantum dots), the show provides pixel-level distinction and quite a lot of colourful colours, which results in outstanding high-dynamic-range (HDR) pictures. And on height of that, the S95D is the brightest OLED I have ever measured.I put the TV in Filmmaker mode for trying out functions, which provides essentially the most correct image settings. The use of an X-Ceremony colorimeter, I measured a top brightness of round 1,700 nits on a ten% HDR check trend (a white field that takes up 10% of the display screen). That is about 350 nits greater than ultimate 12 months’s model of this TV, the Samsung S95C, and about 200 nits greater than the S95D’s height competition, together with the LG G4. Then again, the S95D can most effective hit 1,700 nits in brief bursts sooner than dimming considerably. At the 10% check trend, the TV steadily fell to round 750 nits and dropped extra through the years. I have observed this sort of habits on a couple of different OLED TVs, however it is extra excessive in this type than on competition. However whilst that may sound like a significant downside, it in fact is not that massive of a deal. It is uncommon for HDR movies to name for sustained brightness that top. Maximum highlights that in fact want to get very vibrant (like a gunshot or an explosion in a film) most effective flash at the display screen temporarily, and the S95D can maintain the ones cases neatly.Because it stands, the S95D’s brightness features lend a hand the TV produce a colourful symbol and provide you with quite a lot of headroom to pump up luminance and alter settings to fit areas that allow in numerous gentle. It additionally is helping the TV show high-brightness HDR movies nearer to how filmmakers meant them to seem. And the consequences are implausible.The S95D delivers spectacular symbol high quality when gazing exact films and TV displays. All over my trying out consultation, I sampled more than a few movie sequences I exploit throughout the entire TVs I review, together with scenes from 4K Blu-ray discs like “The Matrix,” “Aquaman,” “Ex Machina,” “Blade Runner,” “Recreation of Thrones,” and “L. a. L. a. Land,” in addition to HDR streaming demos from YouTube.

An image of a frog displayed on a Samsung S95D TV.

Quantum dots lend a hand the S95D produce quite a lot of colourful colours.

Steven Cohen/Industry Insider

With high quality 4K subject matter, the TV merely stuns. Bits and bobs are sharp, distinction is excessive, and saturation is wealthy with daring hues that pop from the display screen when referred to as for. That mentioned, whilst maximum demo subject matter got here via with the type of vibrant saturation I be expecting from a QD-OLED with such excessive colour quantity, the climactic fight in “Aquaman” regarded a little extra subdued than I used to be anticipating. I’ve a slump one thing wonky was once happening with the settings, so I’m going to revisit that collection after I habits prolonged trying out and replace this segment with further findings. The outlet scene from “The Matrix” is a smart exhibit for the S95D’s distinction efficiency in a gloomy room. Brilliant specular highlights, like a police officer’s flashlight, pop off the display screen whilst black ranges stay deep. And because each and every pixel at the TV’s OLED panel can dim and brighten independently, the S95D is totally loose from the type of backlight blooming problems you’ll see on competing QLED TVs. With the lighting fixtures on, then again, this scene unearths one of the drawbacks related to the S95D’s matte-screen end (extra on that within the subsequent segment).The S95D handles gradients easily with minimum cases of banding. Our go-to real-world check scene from “Ex Machina” most effective printed tiny hints of banding within the excessive purple sunglasses round one persona’s shoulder, which is ready equivalent to what I have observed on different high-end units.   I additionally sampled a couple of common HD movies in usual dynamic fluctuate and a few lower-quality streams from Samsung’s loose reside TV carrier, Samsung TV Plus, and the S95D treated them neatly. That mentioned, upscaling is not moderately as excellent as you’ll be able to see on Sony’s flagship TVs, so you’ll be able to get a fairly softer symbol with extra source-related flaws visual.  Observe: The S95D is to be had in 55-, 65-, and 77-inch display screen sizes, they usually all be offering the similar show specs. Samsung says all S95D fashions being shipped to shops in america at this time use QD-OLED panels. Then again, there may be hypothesis that the emblem may promote variations of its 2024 OLED TVs with WRGB panels as a substitute. WRGB OLED panels do not incorporate quantum dots, so any S95D TV with that panel sort would provide lowered colour and brightness features. Once more, this should not be a priority for somebody purchasing for an S95D now, however I’m going to replace this evaluation if WRGB variants finally end up being launched in america. The matte display screen just about removes reflections, however black ranges endure

An angled view of a Samsung S95D TV's impressive reflection-handling while displaying a scene from "The Matrxi."

You could possibly make out a faint trace of my mirrored image at the left aspect of the display screen, however the S95D removes the mirror-like impact that different OLED TVs have.

Steven Cohen/Industry Insider

One of the vital S95D’s maximum placing options is its new glare-free display screen clear out. Just about each different TV bought at this time (together with ultimate 12 months’s S95C) makes use of a shiny end that reasons a reflective high quality while you watch TV in a vibrant room. However, the S95D has a matte end that considerably reduces glare and reflections. In truth, it virtually removes them totally. Significantly, this is without doubt one of the perfect displays I have observed for dealing with glare. The one different notable TV with a identical matte coating is Samsung’s personal Body, however that type cannot fit the S95D’s total symbol high quality. And while you upload within the TV’s excessive brightness features, the S95D cements itself as a really perfect possibility for rooms that allow in numerous gentle. Then again, the TV’s glare-free display screen does have a destructive impact on black-level efficiency.As an alternative of getting the deep, inky high quality that OLED black ranges are identified for, blacks glance a little increased, hazy, and grey when gazing TV with the lighting fixtures on. This was once very glaring when viewing darkish scenes, like the hole collection of “The Matrix,” in a vibrant room. 

A scene from "The Matrix" being displayed on a Samsung S95D TV.

The matte display screen is excellent for lowering glare in vibrant rooms, however it may give black ranges a grey and fairly hazy glance. (Observe: The digital camera exaggerates this impact so it’s kind of much less noticeable in individual).

Steven Cohen/Industry Insider

I am a little torn about this aspect impact, and whilst I do know that many patrons will love the perks of the S95D’s matte display screen, I lean towards who prefer a glossier glance that preserves black ranges. I studied filmmaking and am an enormous film buff, so image accuracy is without doubt one of the maximum necessary sides of a TV to me. Deep black ranges are an enormous a part of protecting the meant glance of a film, so the matte display screen’s destructive affect on distinction is disappointing. That mentioned, there is not any denying how neatly the clear out works at lowering reflections, so in case you have a large factor with glare on your room, the professionals right here will outweigh the cons. Outdoor the matte display screen, the S95D’s design appears so much just like the 2023 S95C, and that’s the reason no longer a foul factor. This 2024 type carries over its predecessor’s uniformly skinny profile and has a identical pedestal stand, in addition to a One Attach field, which properties the entire TV’s video and audio ports as a substitute of getting them constructed into the panel. Construct high quality may be strong and a transparent step up from less expensive designs used on units from extra budget-friendly manufacturers. The sensible TV interface is forged, and you’ll circulation Xbox video games with a subscription

A Samsung S95D on a TV stand in a living room.

Samsung’s sensible TV interface is simple to navigate.

Steven Cohen/Industry Insider

Samsung’s sensible TV interface, which runs at the Tizen working gadget, has won a couple of minor design tweaks for a fairly extra streamlined glance, however by way of and massive, it provides a identical revel in in comparison to ultimate 12 months’s providing. Navigation via menus was once snappy all over my preliminary time with the TV and appeared a little extra constant than ultimate 12 months’s type. Some apps can nonetheless take a little bit longer to load than they do on devoted streaming gadgets I have examined, however I love how there may be now a loading bar that looks when opening apps. As with ultimate 12 months’s type, the interface includes a devoted Gaming Hub segment, and Samsung continues to be the one TV emblem to supply integrated enhance for the Xbox app. This implies you’ll circulation Xbox video games at once to the TV with no console, as long as you may have an Xbox Recreation Cross Final club and a Bluetooth controller. 

Forza Horizon 5 being played on a Samsung S95D TV.

If in case you have an S95D and a Recreation Cross Final plan, you’ll circulation titles like Forza Horizon 5 with out an Xbox console.

Steven Cohen/Industry Insider

Xbox streaming efficiency is based closely for your web connection and is restricted to HD answer in usual dynamic fluctuate with two-channel sound, however the function will get the task performed. It is not how I would counsel taking part in top-tier releases, however it is forged for extra informal titles.In the meantime, when taking part in video video games by means of a attached console or PC, the S95D has the entire top rate options you will have to search for, together with a variable refresh fee and enhance for as much as 4K/144Hz to permit clean gameplay.  Will have to you purchase it?

An angled view of a Samsung S95D OLED TV with the Tizen interface on screen.

The S95D is without doubt one of the height OLED TVs on be offering this 12 months.

Steven Cohen/Industry Insider

In response to my preliminary trying out, the Samsung S95D is a wonderful possibility for somebody who needs a high-end OLED TV. It delivers implausible symbol high quality with the best possible top brightness I have observed on a show of this kind, and its matte-screen clear out is a recreation changer for patrons who combat with glare and reflections of their dwelling rooms. Then again, that glare-free display screen does harm black-level efficiency with the lighting fixtures on, so there is a particular tradeoff. In case your room does not have problems with reflections, I like to recommend taking into account ultimate 12 months’s S95C as a substitute. It is less expensive and makes use of a shiny coating. And regardless that the S95C’s top brightness is ready 30% dimmer than the S95D’s, it nonetheless will get vibrant sufficient for many wishes. On this elegance, you will have to additionally imagine the LG G4 and Sony A95L as choices. They each use shiny displays and feature another professionals and cons in comparison to the S95D. Neither can get moderately as vibrant as Samsung’s flagship, however the G4 can maintain excessive brightness ranges for an extended time period, and the A95L advantages from Sony’s awesome image processing to offer a fairly extra correct symbol. And so they each enhance Dolby Imaginative and prescient, whilst the S95D does no longer. Take a look at our information to HDR and Dolby Imaginative and prescient for main points on why that function can be a profitable perk. In the long run, patrons looking for a top rate viewing revel in cannot cross mistaken with any high-end OLED TV. However, the S95D’s matte display screen and exceptionally excessive brightness do give it an edge for audience who need an OLED that is uniquely suited to preventing glare and reflections in rooms that allow in numerous gentle.

<span>Steven is a Tech Editor for the Insider Reviews team, where he oversees streaming and home entertainment product coverage. He previously served as High-Def Digest's Gear Editor from 2013 to 2019, and his work has appeared on Ben's Bargains, Steve's Digicams, Big Picture Big Sound, and Consequence of Sound. </span>
                                                      <span>Over his nine years of experience covering the audiovisual industry, Steven has reviewed numerous TVs, headphones, speakers, monitors, streaming players, and more. He was one of a select number of journalists invited to get a hands-on first look at LG's first 8K OLED TV in 2019, and is always excited to check out the newest and biggest displays on the market.  </span>
                                                      <span>Based on his extensive experience in the home theater industry, Steven served as one of the expert judges for the 2018 TV Shootout, the premier annual display competition that crowns the best TVs of the year. Steven also has a background in film criticism, having reviewed over 400 movies and TV shows. He uses his movie industry knowledge to help inform his coverage of the streaming and home entertainment markets.  </span>
                                                      <span>Steven's own home theater setup makes his passion for entertainment clear, complete with a 65-inch HDR display and the biggest Dolby Atmos speaker system he can fit in his apartment. And though he often spends his free time binging new series on every streaming service under the sun, he remains proud of his huge collection of Blu-ray discs.</span>
                                                      <span>See below for some of his work.</span>
                                                      <ul>
                                                      <li><a href="https://www.businessinsider.com/best-oled-tv">The best OLED TVs in 2021 for vibrant, high-end picture quality</a></li>
                                                      <li><a href="https://www.businessinsider.com/roku-ultra-2020-review">The new Roku Ultra is the most well-rounded $100 streaming box you can buy</a></li>
                                                      <li><a href="https://www.businessinsider.com/best-streaming-box-stick">The 6 best media streaming sticks and devices of 2021</a></li>
                                                      <li><a href="https://www.businessinsider.com/discovery-plus-streaming-service">Discovery Plus streams shows from Discovery, HGTV, Food Network, TLC, Animal Planet, and more for $5 a month — here's how it works</a></li>
                                                      <li><a href="https://www.businessinsider.com/best-home-theater-system">The 5 best home theater systems of 2021</a></li>
                                                      </ul>
                                                      <span><a href="https://www.businessinsider.com/insider-reviews-expertise-in-product-reviews">Learn more about how our team of experts tests and reviews products at Insider here</a>.</span>
                                                      <span><a href="https://www.businessinsider.com/our-expertise-in-tech-insider-tech-product-reviews">Learn more about how we test tech and electronics</a>.</span>

Steven is a Tech Editor for the Insider Critiques workforce, the place he oversees streaming and residential leisure product protection. He in the past served as Prime-Def Digest’s Equipment Editor from 2013 to 2019, and his paintings has seemed on Ben’s Bargains, Steve’s Digicams, Large Image Large Sound, and End result of Sound. 
Over his 9 years of revel in overlaying the audiovisual trade, Steven has reviewed a lot of TVs, headphones, audio system, displays, streaming avid gamers, and extra. He was once certainly one of a make a selection choice of newshounds invited to get a hands-on first take a look at LG’s first 8K OLED TV in 2019, and is all the time excited to take a look at the latest and largest shows in the marketplace.  
In response to his in depth revel in in the house theater trade, Steven served as one of the vital skilled judges for the 2018 TV Shootout, the premier annual show festival that crowns the most efficient TVs of the 12 months. Steven additionally has a background in movie complaint, having reviewed over 400 films and TV displays. He makes use of his film trade wisdom to lend a hand tell his protection of the streaming and residential leisure markets.  
Steven’s own residence theater setup makes his pastime for leisure transparent, whole with a 65-inch HDR show and the most important Dolby Atmos speaker gadget he can have compatibility in his rental. And regardless that he ceaselessly spends his loose time binging new collection on each streaming carrier underneath the solar, he stays happy with his massive selection of Blu-ray discs.
See under for a few of his paintings.

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