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Do business from home coverage for brand new Starbucks CEO sparks outrage

Do business from home coverage for brand new Starbucks CEO sparks outrage
August 20, 2024



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impartial journalismOur venture is to ship impartial, fact-based reporting that holds energy to account and exposes the reality.Whether or not $5 or $50, each contribution counts.Enhance us to ship journalism with out an time table.Do business from home coverage for brand new Starbucks CEO sparks outrageTo find out moreStarbucks has sparked outrage after revealing that its latest CEO – Brian Niccol – will find a way to work at home, versus on the corporate’s headquarters in Seattle, Washington. The loved espresso chain first shared a press unencumber on August 13 to announce Niccol’s new name, after he spent six years running because the CEO of Chipotle. His legitimate get started date can be on September 9, with Starbucks’ monetary legitimate Rachel Ruggeri serving as period in-between CEO till then.On August 14, Starbucks shared a Securities and Alternate Fee (SEC) submitting, which published a couple of information about Niccol’s new place. Consistent with the file, the brand new CEO of Starbucks will find a way to work at home, as he’ll obtain “a small faraway place of work” in Newport Seashore, California, after his get started date.As well as, Niccol won’t handiest have an assistant of his opting for on the faraway place of work however the place of work may even “be maintained on the expense of” his corporate. With the chance to paintings remotely, Niccol “might not be required to relocate” to the logo’s headquarters, which is positioned in Seattle, Washington.Even supposing he must go back and forth to Seattle for paintings from California now and again, Niccol will find a way to do it on a company aircraft, as reported via The Wall Side road Magazine.The SEC submitting additionally shared Niccol’s annual wage, which used to be indicated his be offering letter as $1.6m. He additionally won a money signing bonus of $10m.On X, previously referred to as Twitter, many of us went directly to criticize Niccol’s alternative to work at home – along with different paintings perks – whilst his workers are running on the Starbucks headquarters in Seattle.“Only a horrible determination via the Starbucks board (and this new CEO)… a $10m signing bonus, permitting him to paintings remotely from LA whilst enforcing back-to-work insurance policies for different workers,” one wrote. “Attention-grabbing how CEOs suppose it’s ok for themselves to paintings remotely however no longer different place of work employees,” some other claimed. “Probably huge pay package deal for Starbucks new CEO, and he doesn’t also have to transport to Seattle.”“I needed to drive two unmarried mothers on my workforce again into the place of work 4 days every week on account of this guy and now Starbucks is letting him paintings remotely 1,000 miles clear of Seattle,” a 3rd paradoxically wrote.A fourth individual tweeted: “Feels adore it’s improper for an organization like Starbucks to have a CEO running from domestic. It’s no longer instrument. The trade is all about going into a shop and placing out whilst ingesting espresso.”Whilst wondering the work-from-home perk for the CEO, social media customers additionally identified how ultimate 12 months, Starbucks introduced that it used to be requiring workers around the corporate’s regional workplaces and SSC (Starbucks Enhance Heart) to be within the place of work no less than 3 times every week.“Incoming Starbucks CEO isn’t even going to be required to visit the place of work and might are living 1,000 miles clear of the HQ. Turns out like one rule for the BoDs and a distinct one for traditional workers,” one wrote.When Starbucks introduced its CEO on August 13, Niccol issued a remark about how excited he used to be to sign up for the workforce.“I’ve long-admired Starbucks iconic logo, distinctive tradition and dedication to bettering human connections all over the world. As I embark upon this adventure, I’m energized via the super doable to pressure expansion and extra give a boost to the Starbucks enjoy for our consumers and companions, whilst staying true to our venture and values,” he stated within the press unencumber.Prior to stepping down as CEO of Chipotle, Niccol served as leader govt of Taco Bell, the place a few of his earlier roles had been additionally leader advertising and marketing and innovation officer and president.

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