The San Antonio Spurs brand is noticed prior to the sport in opposition to the Golden State Warriors in Recreation 3 of Spherical One of the most 2018 NBA Playoffs on April 19, 2018 on the AT&T Middle in San Antonio, Texas. Noah Graham | Nationwide Basketball Affiliation | Getty ImagesBusinessman Paul Viera is expanding his stake within the San Antonio Spurs from 5% to 11%, CNBC has discovered, as NBA valuations climb and make groups extra sexy property for traders.About two weeks in the past, Viera, founder and CEO of the Atlanta-based funding company Earnest Companions, purchased out meals provider corporate Aramark’s ultimate hobby within the Spurs at a steep cut price in a deal that values the group at $2.5 billion, consistent with two resources aware of the deal, who spoke at the situation of anonymity to speak about nonpublic knowledge. Partial group house owners can get primary reductions once they purchase small items of groups that give them much less keep an eye on over choices.Closing Would possibly, Viera purchased a 5% stake within the Spurs for an undisclosed undertaking worth. However Aramark’s 2023 annual file says it bought a portion of its stake within the Spurs for $98.2 million in money, leading to a pretax lack of $1.1 million all through fiscal 2023.The Spurs’ majority proprietor is Peter Holt, managing spouse of Spurs Sports activities & Leisure, which additionally operates the group’s area, the Frost Financial institution Middle. The Holts joined the Spurs possession workforce in 1996. Different minority house owners of the group come with Dell Applied sciences CEO Michael Dell, 6th Side road Companions, the McCombs circle of relatives and two-time NBA champion David Robinson, who performed for the Spurs from 1989 to 2003.Paul Viera, investor in theSan Antonio Spurs.Courtesy: NBAThe Spurs have gained 5 NBA titles, however have no longer made the postseason since 2019. The group completed with a 22-60 file in 2023-24, final within the Southwest Department, however emerging celebrity Victor Wembanyama is beginning to trade the group’s basketball and monetary trajectory.NBA groups are sizzling property thank you largely to the league’s new $76 billion, 11-year media deal.Simply two weeks in the past, former Milwaukee Dollars superstar Junior Bridgeman paid a $3.4 billion undertaking worth (fairness plus internet debt) for a most popular restricted cut price for 10% of the Dollars in a deal that valued the group at $4 billion, $800 million greater than the membership was once valued at when Jimmy and Dee Haslam purchased Marc Lasry’s 25% in April 2023.Sports activities bankers inform CNBC that controlling stakes within the Spurs and Dollars don’t seem to be a long way aside in worth, at round $4 billion.Each Bridgeman and Viera additionally upload to the rising choice of numerous house owners in professional basketball.The NBA has attempted to extend the choice of house owners who’re other folks of colour or former NBA gamers.Former gamers with a minority stake in groups come with: Grant Hill within the Atlanta Hawks; Anfernee “Penny” Hardaway within the Memphis Grizzlies; Robinson within the Spurs; Dwyane Wade within the Utah Jazz; Elliot Perry within the Grizzlies; and Michael Jordan within the Charlotte Hornets.All eyes now flip to the Boston Celtics. Simply weeks after profitable the NBA Finals, co-owner Wyc Grousbeck introduced he was once promoting his stake within the group in July.The Grousbeck circle of relatives has its controlling stake within the Boston Celtics available on the market, and resources inform CNBC they be expecting the reigning NBA champions to fetch between $5.5 billion and $6 billion. The Grousbecks purchased the Celtics for $360 million in 2002.The NBA declined to touch upon Viera’s funding within the Spurs. Aramark and Earnest Companions didn’t reply to emails from CNBC relating to Viera’s investments.Disclosure: NBCUniversal, CNBC’s guardian corporate, is among the NBA’s companions in its new media rights deal.Don’t omit those insights from CNBC PRO