An Amazon govt wore a necklace in an organization video that featured a pendant within the form of the map of Israel with a Palestinian flag imposed on best of it — sparking outrage on social media, with customers vowing to cancel their High subscriptions and important that the chief be fired.
Ruba Borno, who holds the name of vice chairman of consultants and companions at cloud computing department Amazon Internet Services and products, is noticed in an professional corporate video touting an organization convention set to happen later within the fall in Las Vegas.
The map that used to be dangling from Borno’s necklace encompasses what’s these days Israel in addition to the West Financial institution and Gaza Strip — territories that the Palestinians have demanded as the foundation for an unbiased state.
Dr. Ruba Borno is vice chairman at cloud computing department Amazon Internet Services and products. AWS
Borno used to be noticed dressed in a necklace with a pendant depicting a map of Israel with a Palestinian flag imposed on it. AWS
The necklace is very similar to others which are worn by way of supporters of the Palestinians. Etsy
Amazon mentioned it has taken down the video.
“The video shot used to be no longer supposed to be a political remark, however we’ve taken down the video and can repost a brand new one within the coming days,” an Amazon spokesperson instructed The Publish.
A number of X accounts sympathetic to Israel took screenshots of the video and shared them with hundreds of different customers who accused Borno of looking for Israel’s destruction by way of organising a Palestinian state “from the river to the ocean.”
“Vile. That is unacceptable and warrants fast termination,” an X commenter, Alex Wilner, wrote. Wilner tagged Jeff Bezos, the Amazon founder who stepped down as CEO however stays the corporate’s biggest shareholder.
Dr. Ruba Borno LinkedIn
Some other X consumer, Michael Make bigger, wrote: “Canceling my subscription to top video.”
A commenter posted: “thank you for supporting the genocide of Israelis. very comforting.”
Others additionally famous that an Israeli guy hired by way of an Amazon subsidiary in Israel, Alexander Sasha Trupanov, is being held captive by way of Hamas within the Gaza Strip.
Hamas terrorists took ratings of Israelis captive when they performed a bloodbath of one,200 other people on Oct. 7 closing 12 months.
Amazon has been criticized for no longer going public in tough that Hamas unfastened Trupanov.
Borno made her X posts personal based on the backlash.
Borno holds a PhD and a grasp of science in electric engineering from the College of Michigan. LinkedIn
Borno, 42, is a Palestinian whose circle of relatives lived in Kuwait till Iraq beneath Saddam Hussein invaded the rustic in 1990.
Previous to the Gulf Warfare of 1990, Kuwait used to be house to a big Palestinian expat neighborhood that numbered greater than 350,000 other people.
However the Palestinians have been kicked out of Kuwait after the past due Yasser Arafat, who on the time used to be the top of the Palestine Liberation Group, supported Saddam’s invasion of the rustic.
Iraqi forces have been ousted from Kuwait by way of a US-led coalition.
Amazon Internet Services and products is Amazon’s money-making cloud computing department. AFP by way of Getty Photographs
Since certainly one of Borno’s sisters used to be born in america, she and her circle of relatives have been evacuated from Kuwait by way of america Embassy.
Borno holds a PhD and a grasp of science in electric engineering from the College of Michigan.
Consistent with her LinkedIn account, Borno has labored at Boston Consulting Team in addition to Cisco and Experian.
She used to be employed by way of Amazon Internet Services and products in November 2021.
