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EXCLUSIVE: Crimson Lobster revamps menu, brings again fan-favorite merchandise

EXCLUSIVE: Crimson Lobster revamps menu, brings again fan-favorite merchandise
November 12, 2024



Crimson Lobster is rolling out new menu adjustments with the intention to excite seafood fanatics —  together with the ones on TikTok.Damola Adamolekun, the eating place chain’s new 35-year-old CEO, printed the adjustments, which come with seven new pieces and the reintroduction of 2 fan-favorite dishes, all through an unique interview Nov. 11 at the third hour of TODAY.Adamolekun stated his function is to assist in making Crimson Lobster — which filed for chapter coverage previous this 12 months and closed roughly 100 places —  higher than it used to be ahead of.“Related, compelling and thrilling is what we wish Crimson Lobster to be for the longer term, and so we’re running on that now,” Adamolekun informed Savannah Dealers.EXCLUSIVE: Crimson Lobster revamps menu, brings again fan-favorite merchandiseCrimson Lobster’s new Lobster Pappardelle.Crimson lobsterPart of that luck, Adamolekun stated, is the release of a brand new menu on Nov. 11. Even if the menu is 20% smaller, it options seven new pieces, together with bacon-wrapped sea scallops, a lobster bisque and a few new pasta dishes.It additionally contains the reintroduction of the chain’s liked hush doggies, that have been lacking from its menu lately. “There used to be a social media rebellion over us setting out the hush doggies a couple of years in the past. In order that is coming again,” stated Adamolekun.Hush doggies could also be again at the menu, however some other longtime merchandise has vanished: the chain’s well-known Final Never-ending Shrimp promotion.Learn on to be told extra about Crimson Lobster’s new menu. (Are you listening, Taste Flav?)Crimson Lobster’s new menuRed Lobster’s new menu options seven new pieces, together with bacon-wrapped sea scallops, a lobster bisque and a few new pasta dishes.The chain’s well-known hush doggies, lacking from the menu lately, are again, which Adamolekun predicts will make diners satisfied. Popcorn shrimp has additionally made a comeback, too.“I be expecting a stampede into our eating places as a result of we’re bringing again the hush doggies,” he joked.Red lobsterCrimson Lobster’s Hush Domestic dogs are making a return.Crimson lobsterThe go back of hush doggies is excellent news for Al Roker, in particular.“I finished going to Crimson Lobster as a result of they stopped the hush doggies. Since I used to be in faculty I really like the hush doggies. I’m happy they’re again,” the third hour of TODAY co-host stated.Crimson Lobster could also be now giving consumers the power to mix’n’match their very own seafood meal with the release of Create your Personal Final Dinner party, which contains two top class selections (like Maine Lobster Tail or Snow Crab Legs) and two classics (like Walt’s Favourite Shrimp and Garlic Shrimp Scampi).So far as beverages cross, Crimson Lobster is bringing again seasonal sips akin to its “fan-favorite” glowing Snowglobe Sangria, Ruby Mule and Mocha Coffee Martini, for a restricted time.All of the new menu itemsLobster PappardellePasta William Maxwell Aitken Wrapped Sea ScallopsLobster BisqueLemon Basil MahiSimply Ready MahiParmesan-Crusted ChickenRoasted AsparagusNo extra limitless shrimpOne promotion now long gone as a part of the revamping? The chain’s well-known Final Never-ending Shrimp, which has impressed many TikTok customers to movie themselves gorging at the crustaceans.Adamolekun opted to take away the limitless shrimp marketing campaign “as a result of I know the way to do math,” he joked. He has in the past commented that the promotion price the chain cash.Alternatively, when requested about whether or not it would ever go back, he stated anything else is conceivable.Changes to the tartar sauce after TikTok fan feedbackAdamolekun has additionally heard the proceedings of TikTok customers griping concerning the eating place’s tartar sauce recipe.“It’s being mounted. I pay attention you, TikTok. … It’s going to be a greater model, in my estimation, as a result of we did take a look at the outdated one and this new one, this new one’s higher,” he stated.Lobsterfest remains to be a goWith the entire menu adjustments, diners would possibly concern Crimson Lobster will ax Lobsterfest, the eating place’s annual lobster bonanza that includes particular lobster dishes now not to be had year-round.However they needn’t be involved, stated Adamolekun. No longer handiest is Lobsterfest nonetheless a cross, diners can be expecting it to be an excellent larger tournament.“This 12 months we need to make (Lobsterfest) larger and higher than ever. You recognize what we’re calling it? The GLOAT: the best lobster fest of all time,” he stated.

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