Luxurious automotive producer Jaguar has unveiled a brand new brand and branding forward of its relaunch as an electric-only emblem.The British automobile maker, owned through Tata Motors, will release 3 new electrical vehicles in 2026, having taken new vehicles off sale greater than a yr in the past to concentrate on reinventing the logo.As a part of its rebrand, Jaguar printed a brand spanking new brand on Tuesday, along a brand new prancing “leaper” cat design and advertising and marketing slogans reminiscent of “delete peculiar”.The brand new bespoke brand, written as JaGUar, has “seamlessly combined higher and decrease case characters in visible unity”, the corporate stated.Jaguar, which has websites across the nation together with in Warwickshire, Coventry, Solihull and Fortress Bromwich, introduced its transition to electrical cars in 2021.Managing director Rawdon Glover stated taking new vehicles off sale used to be “intentional” because it appeared to create a barrier between the outdated fashions and the brand new Jaguar cars.”We wish to exchange other people’s perceptions of what Jaguar stands for,” he stated.”And that’s the reason no longer a simple, simple factor to do. So having a fireplace wreck in between outdated and new is, if truth be told, very useful.”Jaguar Land Rover (JLR) leader inventive officer Gerry McGovern stated Jaguar had “its roots in originality” and that its founder, Sir William Lyons, believed it “must be a duplicate of not anything.”The brand new Jaguar emblem used to be “imaginative, daring and inventive” and “distinctive and fearless,” he added.The primary automotive inside the new emblem could be a four-door GT in-built Solihull, West Midlands, JLR up to now stated.
