A Kentucky town has get a hold of an out-of-this-world marketing campaign to advertise tourismJanuary 17, 2024, 1:00 PM ET• 2 min readLEXINGTON, Ky. — A Kentucky town has get a hold of an out-of-this-world marketing campaign to advertise tourism.The Lexington Conference and Guests Bureau used an infrared laser to beam a message into house to ask extraterrestrial vacationers.“The very first thing you’ll realize as you descend via Earth’s environment above Central Kentucky is the luxurious inexperienced geographical region that surrounds Lexington’s colourful town middle. That’s our well-known bluegrass,” the message starts. It is going on to explain mild rolling hills, horse farms and bourbon ahead of suggesting puts to stick and consume and store.The speculation for the marketing campaign got here from contemporary UFO revelations and advances in deep house imaging that experience fueled the conclusion that we aren’t by myself within the universe, the guests bureau mentioned in a commentary this month pronouncing the transfer.The company mentioned it labored with scientists and students to beam the message towards probably liveable planets within the TRAPPIST-1 sun gadget 40 mild years away.The trouble was once led by way of Lexington local Robert Lodder, who’s a professional in pc engineering, astrobiology, and Seek for Extraterrestrial Intelligence.“We introduced in combination professionals in engineering, linguistics, virtual media, philosophy, and science fiction to design, debate, and transmit this message,” he mentioned within the commentary.The message was once despatched with FAA approval and has a coded bitmap symbol.“The bitmap symbol is the important thing to all of it,” linguistics professional Dr. Andrew Byrd mentioned. “We integrated imagery representing the weather of existence, our iconic Lexington rolling hills, and the molecular construction for water, bourbon, or even dopamine … as a result of Lexington is a laugh!”It will take some time to get a solution even though. The company says it’s going to take 40 years to get to its supposed goal and may take every other 40 to obtain any reaction.Within the intervening time, the company says earthly vacationers are invited to discuss with.
