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Hoka Maker Sees Strong Earnings, Positive Outlook; Skechers Falls From Highs Due To Guidance

Hoka Maker Sees Strong Earnings, Positive Outlook; Skechers Falls From Highs Due To Guidance
February 2, 2024



Skechers (SKX) and Hoka maker Deckers Outdoor (DECK) moved in opposite directions after releasing their latest quarterly reports on Thursday. While DECK stock soared to new all-time highs, SKX stock plummeted from its record levels.

Deckers: Hoka-Powered Earnings
Deckers reported a 44% increase in Q3 adjusted earnings to a record $15.11 per share. The company’s revenue grew by 16% to a record $1.56 billion, a slower rate after a period of accelerating gains over the past few quarters. FactSet had anticipated a 9.5% earnings increase to $11.48 per share on 8% revenue growth to $1.45 billion.
Direct-to-consumer net sales for Deckers spiked 22.7% to $858.1 million, with comparable DTC sales increasing by 21.8%. The company’s wholesale revenue rose by 8.6% to $702.2 million. Deckers’ gross margin improved to 58.7% for the quarter from 53%.
Sales of the Hoka brand increased by 21.9% to $429.3 million, reflecting the largest sales increase for Deckers, while Ugg brand revenue grew by 15.2% to $1.07 billion. However, Teva and Sanuk shoe sales declined by 16.2% and 28.9% respectively.
For 2024, Deckers expects adjusted earnings to increase by around 36% to range from $26.25 to $26.50 per share and foresees full-year revenue growing by 14% to $4.15 billion. FactSet analysts predict 2024 earnings of $24.18 per share on $4.1 billion in sales.
Telsey Advisory raised its price target on DECK stock to $850 from $800, while Truist increased its price target to $859 from $790. Both firms are optimistic about Hoka and Ugg brand sales and Deckers’ wholesale prospects, with Ugg direct-to-consumer sales trending above expectations.
Deckers Stock
Deckers Outdoor surged 8% early on Friday to a new record high after a premarket rally of more than 10%. The stock saw a 2.5% increase on Thursday following a more than 2% drop on Wednesday. DECK stock reached its prior all-time high of $776.07 on Tuesday and has seen a 15.5% rally so far this year through Thursday, following a nearly 68% increase in 2023.
Skechers
Skechers reported a 16.7% increase in adjusted earnings to 56 cents per share for its Q4 results. Fourth-quarter revenue rose by 4.4% to $1.96 billion after reporting an approximate 8% increase over the past two quarters. FactSet analysts had expected adjusted earnings of 55 cents per share on $2.03 billion in sales.
For the full year, Skechers’ earnings jumped by 46.6% to $3.49 per share while revenue rose by 7.5% to a record $8 billion, in-line with expectations of $3.48 per share on $8.07 billion in sales.
The company’s Q1 earnings guidance of $1.05 to $1.10 per share was below FactSet estimates of $1.20 per share, with a revenue outlook ranging from $2.175 billion to $2.225 billion, compared to Wall Street views of $2.19 billion. Skechers anticipates 2024 earnings to range from $3.65 to $3.85 per share, below the FactSet consensus of $4.18 per share, with a revenue outlook of $8.6 billion to $8.8 billion, shy of expectations of $8.92 billion.
Wedbush raised its price target on SKX stock to $75 from $62, expecting strong performance in 2024 following a successful 2023. The Skechers brand continues to exhibit positive momentum, and Wedbush sees a restocking opportunity in the company’s wholesale channels. SKX Stock
Skechers tumbled by 8.2% on Friday morning to fall below its 50-day moving average, with a premarket drop of 10.1% after closing 1.9% higher on Thursday. SKX stock hit an all-time high of $65.17 on Jan. 22 after rising by approximately 48% in 2023.
You can follow Harrison Miller for more stock news and updates on X/Twitter @IBD_Harrison
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