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Microsoft attempted to promote Bing to Apple in 2018, consistent with Google courtroom filings – 9to5Mac

Microsoft attempted to promote Bing to Apple in 2018, consistent with Google courtroom filings – 9to5Mac
February 25, 2024


Microsoft attempted to promote Bing to Apple in 2018, consistent with Google courtroom filings – 9to5Mac

In September, Bloomberg reported that Apple had held discussions with Microsoft about obtaining Bing once 2020. In courtroom paperwork now not launched this week, information about the acquisition between Apple and Microsoft have seemed. In keeping with CNBC, the paperwork come as a part of the United States Justice Division's lawsuit alleging that Google dominates the web seek business. In paperwork launched Friday, Google mentioned the connection between Microsoft and Apple — together with acquisition talks — is proof that Google has a “aggressive edge” within the seek business. In keeping with Google's paperwork, Microsoft has put Apple to make Bing the most popular seek engine for Safari a minimum of seven instances: 2009, 2013, 2015, 2016, 2018, and 2020. Each and every time, Google claims that Apple gave the merit on account of seek high quality. . “In all instances, Apple has appeared intently on the Bing and Google manufacturers and has decided that Google is your only option for its Safari customers. That is the contest,” Google defined. Additionally within the seek, Google wrote that Microsoft approached Apple in 2018 to turn the adjustments in Bing seek. Microsoft's purpose used to be to “promote Bing to Apple or determine a three way partnership with Bing.” The writing comprises feedback from Eddy Cue, the boss of Apple: “Microsoft's seek, their funding in seek, the whole thing used to be now not necessary in any respect. And so the whole thing used to be low. So the quest itself used to be now not just right. They weren’t making an investment at any degree like Google or what Microsoft Google and Apple, after all, have a successful partnership wherein Google will pay billions of greenbacks to be the quest engine on Apple's platforms. The cash constituted of its partnership with Google used to be the “giant reason why” Apple's talks to procure Bing didn’t transcend the stocks reviewers, a couple of stories have reported. Practice Alternatives: Threads, Twitter, Instagram, and Mastodon. FTC: We use associate hyperlinks to generate source of revenue. Extra.

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