By way of Mariko OiBusiness reporter6 March 2024, 02:18 GMTUpdated 50 mins agoImage supply, Getty ImagesSales in China of Apple’s iPhone fell by means of 24% within the first six weeks of 2024 in comparison to a yr previous, in step with analysis company Counterpoint.It comes as america generation massive is dealing with fierce pageant within the nation from native opponents.All over the similar length China’s Huawei noticed its gross sales bounce by means of 64% in its house marketplace, the record says.Apple and Huawei didn’t right away reply to requests for remark from the BBC.Apart from a resurgence of Huawei gross sales on the dearer finish of the Chinese language telephone marketplace, Apple was once additionally “squeezed within the heart on competitive pricing from the likes of Oppo, Vivo and Xiaomi,” Counterpoint Analysis’s Mengmeng Zhang wrote.China, which is one among Apple’s largest markets, additionally noticed total smartphone gross sales shrink by means of 7% in the similar length, the record mentioned.Huawei struggled for years because of US sanctions however its gross sales surged after freeing its Mate 60 collection of 5G smartphones in August.It got here as a significant marvel because the Chinese language company was once bring to a halt from key chips and generation required for 5G cellular web.Honor, which is the smartphone emblem spun off from Huawei in 2020, was once the one different top-five emblem to peer gross sales building up in China all over the length, in step with the record. Gross sales of Vivo, Xiaomi and Oppo additionally fell within the first six weeks of the yr, Counterpoint mentioned.Its record additionally mentioned Apple’s percentage of the Chinese language smartphone marketplace dropped to fifteen.7% from 19% closing yr, striking it in fourth position because it fell from the quantity two spot.In the meantime, Huawei rose to 2nd position as its marketplace percentage grew to 16.5% from 9.4% a yr previous. In spite of its gross sales falling by means of 15% during the last yr, Vivo remained China’s top-selling smartphone maker, Counterpoint mentioned.Apple began providing reductions on its reliable websites in China closing month prior to subsidising sure iPhone fashions via its flagship retail outlets on Alibaba’s market platform Tmall closing week.The company mentioned gross sales in China have been $20.82bn (£16.4bn) within the closing 3 months of 2023, down from $23.9bn within the earlier yr.Apple stocks fell by means of 2.8% in New York business on Tuesday.
