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Nikon buys Crimson Virtual Cinema, will leap into the professional video area

Nikon buys Crimson Virtual Cinema, will leap into the professional video area
March 8, 2024


Nikon buys Crimson Virtual Cinema, will leap into the professional video area
Magnify / Crimson V-Raptor X. Crimson Nikon is purchasing the high-end digital camera corporate Crimson Virtual Cinema. Nikon has a press free up pronouncing “RED will transform a Nikon corporate” for an undisclosed quantity. Nikon is essentially a stills digital camera corporate and plans to make use of Crimson to “amplify the unexpectedly rising marketplace for virtual video cameras.” Crimson was once based in 2005 by means of Jim Jannard, the founding father of the Oakley eyewear corporate. The corporate is a large participant in virtual movie manufacturing, and, on the top of its movie marketplace in 2016, greater than 25 p.c of the highest 100 house films had been shot on Crimson cameras. Maximum YouTubers additionally use cameras, so there's quite a lot of room for expansion there. Within the early days, the corporate was once a pioneer within the manufacturing of 4K virtual motion pictures (see the 48 fps movie by means of Peter Jackson known as The Hobbit as a well-known instance), however since then, the contest has taken position. The corporate additionally made a badass cell phone on the similar time. “This acquisition is a vital step for Nikon, combining its legacy of era and shopper enjoy with RED's innovation,” Crimson's president, Jarred Land, wrote on Fb. “In combination, Nikon and RED are poised to redefine the virtual video digital camera marketplace, promising an exhilarating long run of product construction that may proceed to push the bounds of what’s conceivable in video and audio manufacturing.” Crimson and Nikon simply finalized their divorce a couple of years in the past. Crimson has the RAW video patent and has been suing everybody beneath the solar. Nikon, Sony, Apple, and Kinefinity have all been hit with proceedings and all have now not submitted the compelled RAW or signed another settlement (most likely paying a charge or license) with Crimson. Now it’ll be as much as Nikon to look how they wish to personal the unique patent in virtual video.

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