Apple is shedding greater than $1 billion in step with yr on its streaming provider, Apple TV+, in step with a brand new document from The Knowledge. Apple TV+ is the one provider in Apple’s portfolio that isn’t successful, the document finds.
The corporate has spent round $5 billion on content material each and every yr for the reason that streaming provider introduced in 2019, however introduced that quantity right down to $4.5 billion in 2024. Apple TV+ is understood for authentic presentations like “Severance,” “Ted Lasso,” “The Morning Display,” “Silo,” and “Shrinking.”
In spite of Apple TV+ productions incomes greater than 2,500 award nominations and wins, the streaming provider has lagged at the back of Netflix, Disney+, and Amazon Top Video relating to subscribers.
Even supposing Apple doesn’t reveal what number of subscribers its streaming provider has, the document states that Apple TV+ has an estimated 45 million subscribers. For context, Netflix leads the streaming trade with 301 million subscribers.
