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Breakfast is booming at US eating places. Is it additionally contributing to excessive egg costs?

Breakfast is booming at US eating places. Is it additionally contributing to excessive egg costs?
February 13, 2025



It’s a chicken-and-egg downside: Eating places are suffering with record-high U.S. egg costs, however their omelets, scrambles and huevos rancheros could also be a part of the issue.Breakfast is booming at U.S. eateries. First Watch, a cafe chain that serves breakfast, brunch and lunch, just about quadrupled its places over the last decade to 570. Eggs Up Grill has 90 eating places in 9 southern states, up from 26 in 2018. Florida-based Every other Damaged Egg Café celebrated its one centesimal eating place remaining yr.

Johkiya Pierre holds a carton of eggs while preparing a fresh omelette at The Breakfast Brothers restaurant, Wednesday, Feb. 12, 2025, in Arlington, Texas. (AP Photo/Julio Cortez)

Johkiya Pierre holds a carton of eggs whilst getting ready a contemporary omelette at The Breakfast Brothers eating place, Wednesday, Feb. 12, 2025, in Arlington, Texas. (AP Photograph/Julio Cortez)

Johkiya Pierre holds a carton of eggs whilst getting ready a contemporary omelette at The Breakfast Brothers eating place, Wednesday, Feb. 12, 2025, in Arlington, Texas. (AP Photograph/Julio Cortez)Learn Extra

Rapid-food chains also are including extra breakfast pieces. Starbucks, which introduced egg bites in 2017, now has a breakfast menu with 12 separate pieces containing eggs. Wendy’s reintroduced breakfast in 2020 and gives 10 pieces with eggs.Evaluations web page Yelp stated 6,421 breakfast and brunch companies opened in america remaining yr, 23% greater than in 2019.

In commonplace instances, manufacturers may just meet the call for for all the ones eggs. However an ongoing chicken flu outbreak, which thus far has compelled farms to slaughter just about 159 million chickens, turkeys and different birds — together with just about 47 million for the reason that get started of December — is making provides scarcer and pushing up costs. In January, the typical worth of eggs within the U.S. hit a listing $4.95 in line with dozen.

The proportion of eggs that move to U.S. eating places as opposed to different puts, like grocery shops or meals producers, isn’t publicly to be had. U.S. Meals, a cafe provider, and Cal-Maine Meals, the biggest U.S. manufacturer of shell eggs, didn’t reply to The Related Press’ requests for remark.

Eggs in a bowl after being cracked during the process of making a fresh omelette at The Breakfast Brothers restaurant, Wednesday, Feb. 12, 2025, in Arlington, Texas. (AP Photo/Julio Cortez)

Eggs in a bowl after being cracked throughout the method of creating a contemporary omelette at The Breakfast Brothers eating place, Wednesday, Feb. 12, 2025, in Arlington, Texas. (AP Photograph/Julio Cortez)

Eggs in a bowl after being cracked throughout the method of creating a contemporary omelette at The Breakfast Brothers eating place, Wednesday, Feb. 12, 2025, in Arlington, Texas. (AP Photograph/Julio Cortez)Learn Extra

However call for from eating places is sort of unquestionably rising. Foot site visitors at U.S. eating places has grown probably the most since 2019 for morning foods, 2019, consistent with marketplace analysis company Circana. Pre-lunchtime hours accounted for 21% of general eating place visits in 2024.Breakfast sandwiches are the most well liked order throughout morning visits, Circana stated, and 70% of the breakfast sandwiches on U.S. menus come with eggs.

Eggs Up Grill CEO Ricky Richardson stated breakfast eating places took off after the COVID pandemic as a result of other people longed for convenience and connection. As inflation made meals costlier, consumers noticed breakfast and lunch as extra reasonably priced choices for consuming out, he stated.The expansion in eating place call for reverses a trend that emerged throughout the pandemic, when customers attempted to replenish on eggs for house use however eating places wanted fewer of them as a result of lots of them needed to shut for a time, consistent with Brian Earnest, a lead economist for animal proteins at CoBank. U.S. egg intake declined for greater than 5 many years sooner than achieving a low of 247 in line with particular person in 2008, consistent with information from the U.S. Division of Agriculture. As dietary analysis and advertising and marketing established eggs as an reasonably priced protein supply as an alternative of heart-clogging ldl cholesterol bombs, in line with capita intake of egg merchandise grew to the similar of 292 contemporary eggs in 2019, the information presentations.

Chris Barton cracks eggs into a bowl at the Pepper Pod Restaurant, Thursday, Feb.13, 2025, Newport, Ky. (AP Photo/Carolyn Kaster)

Chris Barton cracks eggs right into a bowl on the Pepper Pod Eating place, Thursday, Feb.13, 2025, Newport, Ky. (AP Photograph/Carolyn Kaster)

Chris Barton cracks eggs right into a bowl on the Pepper Pod Eating place, Thursday, Feb.13, 2025, Newport, Ky. (AP Photograph/Carolyn Kaster)Learn Extra

Johkiya Pierre prepares a fresh omelette at The Breakfast Brothers restaurant, Wednesday, Feb. 12, 2025, in Arlington, Texas. (AP Photo/Julio Cortez)

Johkiya Pierre prepares a contemporary omelette at The Breakfast Brothers eating place, Wednesday, Feb. 12, 2025, in Arlington, Texas. (AP Photograph/Julio Cortez)

Johkiya Pierre prepares a contemporary omelette at The Breakfast Brothers eating place, Wednesday, Feb. 12, 2025, in Arlington, Texas. (AP Photograph/Julio Cortez)Learn Extra

Chris Barton scrambles eggs at the Pepper Pod Restaurant, Thursday, Feb.13, 2025, Newport, Ky. (AP Photo/Carolyn Kaster)

Chris Barton scrambles eggs on the Pepper Pod Eating place, Thursday, Feb.13, 2025, Newport, Ky. (AP Photograph/Carolyn Kaster)

Chris Barton scrambles eggs on the Pepper Pod Eating place, Thursday, Feb.13, 2025, Newport, Ky. (AP Photograph/Carolyn Kaster)Learn Extra

Johkiya Pierre prepares a fresh omelette at The Breakfast Brothers restaurant, Wednesday, Feb. 12, 2025, in Arlington, Texas. (AP Photo/Julio Cortez)

Johkiya Pierre prepares a contemporary omelette at The Breakfast Brothers eating place, Wednesday, Feb. 12, 2025, in Arlington, Texas. (AP Photograph/Julio Cortez)

Johkiya Pierre prepares a contemporary omelette at The Breakfast Brothers eating place, Wednesday, Feb. 12, 2025, in Arlington, Texas. (AP Photograph/Julio Cortez)Learn Extra

“Customers suppose eggs are in point of fact contemporary, so in case you’re making one thing with eggs, you are aware of it’s contemporary,” Earnest stated.

Sooner than the pandemic lowered call for and chicken flu outbreaks impacted provides, the USDA had forecast that American citizens would proceed consuming extra eggs. Through 2023, the newest yr for which annual information is to be had, they have been right down to 249 eggs in line with particular person. Different tendencies have impacted the economics of eggs. To handle animal rights considerations, McDonald’s and a few different firms have switched to 100% cage-free eggs, which limits the resources they are going to purchase from. Ten states, together with California and Colorado, have handed regulations limiting egg gross sales to merchandise from cage-free environments. “It makes the marketplace a lot more difficult than it used to be twenty years in the past,” Earnest stated.

Chris Barton makes a bacon egg and cheese breakfast sandwich at the Pepper Pod Restaurant, Thursday, Feb.13, 2025, Newport, Ky. (AP Photo/Carolyn Kaster)

Chris Barton makes a bacon egg and cheese breakfast sandwich on the Pepper Pod Eating place, Thursday, Feb.13, 2025, Newport, Ky. (AP Photograph/Carolyn Kaster)

Chris Barton makes a bacon egg and cheese breakfast sandwich on the Pepper Pod Eating place, Thursday, Feb.13, 2025, Newport, Ky. (AP Photograph/Carolyn Kaster)Learn Extra

The upper costs are hitting eating places arduous. Wholesale egg costs hit a countrywide reasonable of $7.34 in line with dozen remaining week, consistent with the U.S. Division of Agriculture. That used to be 51% upper than in the beginning of the yr. Wholesale prices could also be upper than retail costs since grocers use eggs as a loss chief to get consumers within the door.

Some chains, like Waffle Area, have added a surcharge to assist offset the price of eggs. Others would possibly flip to egg substitutes like tapioca starch for some recipes or minimize egg dishes from the menu, stated Phil Kafarakis, the president and CEO of the World Foodservice Producers Affiliation. First Watch President and CEO Chris Tomasso stated eggs are essential for the chain’s emblem and are discovered within the majority of its choices, whether or not on the heart of the plate or as an element in batters. Up to now, he stated, the corporate has been in a position to procure the eggs it wishes and isn’t charging further for them.

A double-smoked bacon, cheddar & egg sandwich from the Starbucks All-Day Breakfast menu is pictured in Streetsboro, Ohio, Wednesday, Feb. 12, 2025. (AP Photo/Sue Ogrocki)

A double-smoked bacon, cheddar & egg sandwich from the Starbucks All-Day Breakfast menu is pictured in Streetsboro, Ohio, Wednesday, Feb. 12, 2025. (AP Photograph/Sue Ogrocki)

A double-smoked bacon, cheddar & egg sandwich from the Starbucks All-Day Breakfast menu is pictured in Streetsboro, Ohio, Wednesday, Feb. 12, 2025. (AP Photograph/Sue Ogrocki)Learn Extra

A menu displays omelettes from The Breakfast Brothers restaurant, Wednesday, Feb. 12, 2025, in Arlington, Texas. (AP Photo/Julio Cortez)

A menu presentations omelettes from The Breakfast Brothers eating place, Wednesday, Feb. 12, 2025, in Arlington, Texas. (AP Photograph/Julio Cortez)

A menu presentations omelettes from The Breakfast Brothers eating place, Wednesday, Feb. 12, 2025, in Arlington, Texas. (AP Photograph/Julio Cortez)Learn Extra

First Watch may be expanding portion sizes for non-egg pieces like meat and potatoes, Tomasso stated.Richardson, of Eggs Up Grill, stated he lately met with franchisees to talk about including a surcharge however they made up our minds towards it. “Eggs have all the time been and can proceed to be a very powerful a part of American diets,” Richardson stated.

Bacon and eggs are up to serve as Chris Barton cooks at the grill at the Pepper Pod Restaurant, Thursday, Feb.13, 2025, Newport, Ky. (AP Photo/Carolyn Kaster)

Sir Francis Bacon and eggs are as much as function Chris Barton chefs on the grill on the Pepper Pod Eating place, Thursday, Feb.13, 2025, Newport, Ky. (AP Photograph/Carolyn Kaster)

Sir Francis Bacon and eggs are as much as function Chris Barton chefs on the grill on the Pepper Pod Eating place, Thursday, Feb.13, 2025, Newport, Ky. (AP Photograph/Carolyn Kaster)Learn Extra

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