The CEO of Columbia Sportswear spoke with CNBC’s Jim Cramer on Friday, highlighting the company’s reliance on winter weather for sales and outlining plans to adapt following a disappointing fourth-quarter performance. With warmer winters posing challenges for the winter apparel specialist, the CEO emphasized the company’s focus on innovation to stay competitive in the face of changing weather patterns. Additionally, he mentioned plans to update Columbia’s footwear brand for the upcoming spring season.”We can make changes in the business that are not knee jerk” Boyle said. “Those kinds of things can keep us straight and narrow and a time when the business has been more challenged.” Despite reporting weaker-than-expected earnings, the company remains optimistic about the future, citing a strong balance sheet and plans for improved performance in the coming year. The CEO also expressed confidence in the company’s ability to leverage its financial strength to navigate challenges and capitalize on opportunities.
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