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PepsiCo has raised prices on its popular products such as Doritos, Tropicana orange juice, and Gatorade, much to the dissatisfaction of some customers, but to the delight of shareholders. However, the trend is not confined to PepsiCo, other consumer goods companies have also been increasing prices while enjoying strong financial results.
FactSet data shows that S&P 500 companies have increased their net profit margin since the end of last year. The rise in profit margins is against the expectation of Wall Street analysts who predicted a slight fall. While margins are still below their highest point in 2021, analysts predict that they will continue to expand in the second half of the year.
According to economist Samuel Rines, “For much of the past two years, most companies “had a perfectly good excuse to go ahead and raise prices…But those go-to rationales for elevating prices…are now receding.”
The Producer Price Index, which measures the prices that companies pay for goods and services before selling them to consumers, has dropped from a high of 11.7 percent in spring 2022 to 2.3 percent for the 12-month period up to April 2023. The rates of the Consumer Price Index, which monitors household expenses, including rent and eggs, have also been decreasing, albeit at a slower pace. While the price of carbonated drinks rose by almost 12 percent in April 2023 compared to the same month last year, the overall inflation rate fell from 9.06 percent in June 2022 to 4.93 percent in April 2023.
