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Ford Says Mustang Is Priced Proper In spite of File-Low Gross sales

Ford Says Mustang Is Priced Proper In spite of File-Low Gross sales
January 13, 2025


Ford was once the one automaker to exhibit new fashions on the 2025 Detroit Auto Display: the Mustang GTD Spirit of The us, a automobile bundle that hasn’t been launched but, and the Mustang RTR, a brand new EcoBoost trim that guarantees a laugh. paintings at an reasonably priced value. That led us to invite Ford about Mustang pricing on the display. It is no secret that gross sales are down. Closing yr was once the best-selling yr within the Mustang’s 60-year historical past. However Ford Mustang Logo Supervisor Joe Bellino does not assume costs are the issue. “We are in a candy spot,” he stated, declaring that there are few choices left with a front-engine, two-door sports activities sedan that turns the rear wheels.

Ford Says Mustang Is Priced Proper In spite of File-Low Gross sales

Photograph by way of: Christopher Smith / Motor1 Bellino wasn’t mistaken. The Nissan Z and Toyota Supra are within the combine, however they do not have a rear seat. It is the identical with the Miata, and if you wish to have a 2+2 with a V-8, that calls for stepping as much as the sixth-generation Lexus LC500. The combustion-powered Dodge Charger returns later this yr, bringing extra energy to the two-door frame and rear seat. However it is a lot larger than the Mustang, and and not using a V-8, it is still noticed whether or not patrons will reply. In Ford’s protection, the present Mustang’s value is set the similar because it was once 30 years in the past, accounting for inflation. A 1995 Mustang GT coupe with same old apparatus began round $21,500. That equates to $46,000 these days, lower than the 2025 Mustang GT’s beginning value of $47,055. However seek social media or the evaluations of our 2024 Mustang gross sales and you’ll be able to to find a wide variety of complaint on pricing. “With the EcoBoost beginning within the low $30s and going as much as the GTD, I will be able to’t call to mind any other corporate that gives that roughly selection on one fashion for customers,” stated Bellino.

Ford Says Mustang Is Priced Proper In spite of File-Low Gross sales

Photograph by way of: Christopher Smith / Motor1 EcoBoost trims are set for 2025, beginning at $33,515. The V-8-powered GT is up $2,600, whilst the Darkish Horse jumps $3,645 over the Top class to begin at $69,870. After which there may be the GTD, which begins at $325,000. Ford is simplest development a couple of hundred a yr, and it’s lately on sale in 2025 and 2026. In regards to the lower in gross sales in 2024, Ford Head of Product Communications Mentioned Deep highlighted the problems of the providers because it impacts manufacturing. That it sounds as if did not paintings for the Mach-E, which outsold the normal Mustang by way of greater than 10,000 gadgets.

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