Pamapeto a sabata, mafotokozedwe a AI omwe Google adalengeza pamsonkhano wawo wopanga mapulogalamu adapanga mitu yapadziko lonse lapansi – koma osati pazifukwa zomwe kampaniyo idayembekezera. Pazifukwa zonse, Bluesky, ndi X, ogwiritsa ntchito akukumana ndi chidule chamakampani opangidwa ndi AI pazotsatira zakusaka zomwe zidapezeka. mobwerezanso kuti Google inali kukunyengerera kapena kuipiraipira.Chodziwika bwino kwambiri, panali zotsatira zomwe zidapangitsa kuti muyike guluu wopanda poizoni mu pizza yanu. Koma mawonedwe a AI adalimbikitsanso kuyika mafuta mu spaghetti yanu. Ndipo lingaliro lake los angeles mbiri yakale ya The us lidawoneka losweka kwambiri; idanenanso kuti apurezidenti 17 aku The us okha anali oyera, ndipo winayo anali Asilamu. Ndinatha kutsimikizira kuti mawonedwe a AI akuwonetsa kuti anthu amadya mwala umodzi kapena atatu patsiku, lingaliro lomwe likuwoneka kuti limachokera ku … The Onion.The Zowona kuti zithunzi zambiri zama virus zowonera za AI zinali zabodza, nthawi ina, pambali pa mfundoyo. Pamene Google ikulimbikitsa kuti muzidya mwala tsiku lililonse, pafupifupi zotsatira zilizonse zomwe zimagawidwa pazama TV zimawoneka ngati zomveka. Ndilo vuto lonse! Panthawiyi, zonsezi zinkamveka zoseketsa kusiyana ndi zomwe zinkachititsa mantha. Koma idawululanso kupanda pake kwa njira yatsopano yosaka ya Google. Popanda chidziwitso chilichonse, chilankhulo chachikulu cha kampaniyo chimangofotokoza mwachidule ndikubwereza zomwe amapeza pa intaneti molingana ndi njira zosadziwika – njira Lero mu Tabs' Rusty Foster imatchula molondola zachinyengo.Google idadzudzula ogwiritsa ntchito ake, Kylie. Robison adanenanso ku Verge:Mneneri wa Google Meghann Farnsworth adati zolakwazo zidachokera “mafunso osadziwika bwino, ndipo sayimira zomwe anthu ambiri amakumana nazo.” Kampaniyo yachitapo kanthu motsutsana ndi kuphwanya malamulo ake, adatero, ndipo akugwiritsa ntchito “zitsanzo zapadera” izi kuti apitirize kukonzanso malonda. “Kodi ndingagwiritse ntchito petulo kupanga sipageti” mwina sanabwere panthawi yochita masewera olimbitsa thupi ofiira. Mfundo yonse yosinthira pang'onopang'ono kusintha kwakukulu kuti mufufuze ndikuzindikira komwe kwasweka. Kumbali ina … zambiri mwamafunsowa zinali zodziwika bwino. Kufunsa za mtundu kapena chipembedzo cha apurezidenti aku US, kapena momwe angapangire tchizi kuti azimamatira ku pizza, ndikugwiritsa ntchito molunjika kwa Google komwe mtundu wakale, womwe si wa AI-owonongeka wa injini yosakira unkagwira bwino. Kampaniyo ikadasankha kutulutsa zowunikira za AI m'magulu ochepa. Koma m'malo mwake zinapita mokulirapo, ndipo tsopano osauka Katie Notopoulos akudya pitsa ya guluu kuti aziwonetsa masamba.Ndikuyembekeza kuti zotsatira za Google za AI zidzasintha pakapita nthawi; ndi nkhani yomwe ilipo pakampaniyo, ndipo ngati siyingapangitse kufufuza kwa AI, wina atero. (Kampaniyo mwina ikhoza kupeza njira yotalikirapo pongochotsa The Onion kuchokera kumalo ake ofufuzira. Pakalipano, ndikhoza kunena kuti kuyambira lero kampaniyo sikukankhiranso zakudya zam'mwamba.) Koma ngakhale apo, kutsutsa kwa Foster zidakalipobe: “zofotokozera” izi ndi makope a atolankhani osinthidwa pang'ono, opangidwa kuti apatse anthu zifukwa zochepa zotulutsira kunja kwa dimba lotchingidwa ndi Google. Izi ndi zomwe ndikutanthauza ndikamanena kuti intaneti yalowa m'malo oyendetsedwa bwino: kampani imodzi ili ndi mphamvu zambiri pa nthawi komanso momwe anthu amayendera masamba aliwonse, ndipo yatiuza kuti ikukonzekera kutsitsa maulendo awo pang'onopang'ono popitiliza. kuti muyankhe mafunso ochulukirapo patsamba lazotsatira za injini zosaka. Ndipo mpaka momwe imayendera pang'onopang'ono, kapena nthawi zina imayima ndikutembenuza kwakanthawi, kudzakhala chifukwa kutero kumapindulitsa Google, osati masamba ndi mabizinesi omwe adalira. pa izo. Kampaniyo inanena sabata yatha kuti ikukonzekera kuwonetsa zotsatsa muzowonera za AI, monga momwe timadziwira nthawi zonse. Pamene tikudikirira kuti chilichonse mwa izi chikhale bwino, zikuwoneka kuti ndizoyenera kudziwa kuti ichi ndi chitsimikiziro chachitatu cha Google choyambitsa AI. mankhwala. Bard, yemwe adatsogolera Google's Gemini chatbot, adayamba mu February 2023. Pamene zidachitika, chiwonetsero chinanena molakwika kuti James Webb House Telescope “inatenga zithunzi zoyambirira za pulaneti kunja kwa mapulaneti athu.” Sizinatero, ndipo chochitikacho chinali chimodzi mwamilandu yodziwika bwino ya LLM yomwe idawonetsedwa padziko lonse lapansi. Kenako mu February chaka chino, Gemini chatbot ya Google idakana kupanga zithunzi za azungu nthawi zambiri, zomwe zidapangitsa kuti a Nazi ndi Abambo Oyambitsa azisiyana. Pambuyo pa kulira, makamaka m'magulu owonetsetsa, Google idachotsa m'badwo wa zithunzi kuchokera ku bot.Chilichonse mwa izo chinali chochititsa manyazi m'njira yakeyake. Ndipo komabe – zikuwonekanso kuti ndizoyipa kwambiri kuuza anthu kuti azidya miyala kapena kupanga spaghetti ndi mafuta. Pachifukwa chimenecho, nkhani yofunika kwambiri yokhudza kukhazikitsidwa kwa Google kwa AI ndikuti ikuwonongeka pakapita nthawi. Pamene Wall Side road Magazine idayesa ma chatbots akulu m'njira zosiyanasiyana, idayika Google pachitatu, pambuyo pa Perplexity ndi OpenAI's ChatGPT. (Anthropic's Claude ndi Microsoft Copilot adakhala pa nambala yachinayi ndi yachisanu, motsatana.)Pali zambiri zomwe sitikudziwa za momwe zilankhulo zazikulu zimagwirira ntchito. Pali zinanso zomwe sitikudziwa za momwe Google imasunthira pano ingasinthire tsogolo los angeles intaneti. Ukonde womwe udayenda bwino chifukwa chakutseguka komanso kugawa kwa mayiko tsopano wayamba kufota.Lachiwiri, anthu omwe amagwira ntchito pakukhathamiritsa kwa injini zosaka adathamanga kuti awerenge zamasamba masauzande ambiri okhudzana ndi makina osakira akampani omwe akuwoneka kuti adasindikizidwa mwangozi pa intaneti. Google imayang'anira zambiri zamasanjidwe akusaka, zonse pazifukwa zachilungamo (kuteteza ochita zoyipa kuti asinthe zotsatira) ndi omwe akupikisana nawo (kuti asunge malire ake opikisana nawo). Ndipo kotero akatswiri a search engine marketing omwe adayang'anitsitsa zolembazo akuzitcha bonanza.Palibe amene adagaya zonse zomwe zatulutsidwa, ndipo Google sinayankhepo za zolembedwazo. Zina mwamakina otchulidwawo mwina sizikugwiranso ntchito. Pongoganiza kuti zolembazo ndi zenizeni, ndidachita chidwi ndi mfundo yoyamba yochokera kwa iwo a Rand Fishkin, yemwe adafalitsa lipoti loyamba los angeles kutulutsako. Poyang'ana zolembazi, akuwona kuti masanjidwe a Google osakira natural akonda mitundu yayikulu, yotchuka kuposa china chilichonse. “Akhala panjira yosasinthika yoti azitha kusankhidwa ndikutumiza anthu kumakampani akuluakulu, amphamvu omwe amatsogola pa intaneti. [over] Malo ang'onoang'ono, odziyimira pawokha ndi mabizinesi,” akulemba.I mwachidule, mwachidule, cholinga chake kuti chigwire ntchito chimodzimodzi: kuzindikiritsa ofalitsa ochepa odalirika omwe atsala pa intaneti, ndikukankhira zotuluka zawo zonse kukhala slurry yomwe imatha kutumizidwa malo omwe zotsatira zakusaka zidawonekerapo. Zomwe zikuchitikazi zili kutali ndi tsamba lotseguka pomwe aliyense angapikisane ndi dziko lomwe lili ndi opambana ochepa. Pakali pano, zimenezo zimapindulitsa ofalitsa aakulu. Komabe, pakapita nthawi, zitha kukomera wofalitsa m'modzi yekha: Google mwiniyo.Mwanjira imeneyo, nkhani ya AI imayang'ana zosokoneza komanso nkhani yakusakira kutayikira ndizofanana. Iliyonse ikuwonetsa Google ikuyenda movutikira komwe yakhala ikuyenda kwazaka zambiri. Ndipo pakadali pano sizikudziwika zomwe aliyense angachite nazo. SponsoredSungani ndalama zanu zoyambira ndi Mercury
Monga oyambitsa zoyambira zomwe zikukula, mumayang'ana kwambiri zokopa makasitomala, kuwonetsa zizindikiro zoyambira pamsika wazinthu, ndikupeza ndalama zofunika kuti mukule. Kuyenda pazovuta zazachuma zomwe zimayambira pamwamba pa zonse zimatha kumva kukhala zachinsinsi komanso zolemetsa kwambiri. Kupitilira apo, kuyika nthawi kuti mukhale katswiri wazachuma sikulonjeza Wachiwiri Wachiwiri wa Zachuma wa ROI.Mercury, Dan Kang, amagawana magawo asanu ndi awiri a kayendetsedwe kazachuma kuti ayang'ane nawo mu Kalozera woyambira kuti muchepetse kuyenda kwachuma. Imafotokozeranso momwe oyambitsa ndi magulu oyambilira amatha kudziwa bwino zinthu zofunika kwambiri, kuyambira pazochitika za tsiku ndi tsiku monga malipiro mpaka ma analytics osavuta poyesa momwe bizinesi ikuyendera. Werengani nkhani yonse kuti mudziwe luso lothandizira kuti ndalama zanu zisamavutike kuyambira pachiyambi.*Mercury ndi kampani yaukadaulo wa zachuma osati banki. Ntchito zamabanki zoperekedwa ndi Selection Monetary Workforce ndi Evolve Financial institution & Consider®; Mamembala a FDIC. Platformer wakhala kasitomala wa Mercury kuyambira 2020.
GoverningA Khothi los angeles apilo ku US likutsata mwachangu dongosolo lamilandu pazovuta zamalamulo a TikTok divest-or-ban. (David Shepardson / Reuters) Elon Musk awonjezera kutsutsa kwake Purezidenti Biden pa X, kuwunika kwawonetsa, kutumiza za Purezidenti pafupifupi 40 chaka chino. (Kate Conger ndi Ryan Mac / New York Instances) Zambiri zojambulidwa ndi zithunzi zojambulidwa tsopano zapangidwa ndi AI, ofufuza a Google adapeza, ndipo vutoli litha kukhala loyipa kuposa momwe kampaniyo imanenera. (Emanuel Maiberg / 404 Media)Mabanja a omwe adawomberedwa ku Uvalde akuimba mlandu wopanga mfuti Daniel Protection, Activision, ndi Meta, ponena kuti makampaniwo adawonetsa wowomberayo ku chidacho ndikumuphunzitsa momwe angachigwiritsire ntchito. (Arelis R. Hernández ndi Naomi Nix / Washington Put up) Makampani a AI ayenera kuyendetsedwa ndi bungwe lina osati iwowo, mamembala awiri akale a OpenAI board akuti. (The Economist) AI yamasiku ano ilibe malingaliro, ndipo ma LLM sakwaniritsa izi posachedwa, akatswiri a AI amatsutsa. (Fei-Fei Li ndi John Etchemendy / TIME)Akuluakulu a zisankho padziko lonse lapansi akupanga kampeni yophunzitsa anthu “prebunking” yomwe imathandiza anthu kuzindikira zabodza. (Mphaka Zakrzewski, Joseph Menn, Naomi Nix ndi Will Oremus / Washington Put up)Kukhudza kwa mafoni am'manja pa thanzi los angeles achinyamata ndizovuta kwambiri kuposa momwe nkhani wamba imanenera, wolemba uyu amatsutsa. (David Wallace-Wells / New York Instances)Meta adawonjezera chitetezo ku CrowdTangle poyankha kafukufuku wa EU pakusiya kwa kampaniyo chida. (Foo Yun Chee / Reuters)Telegalamu yakhala chida chofotokozera zaku Russia komanso mutu waukulu kwa oyang'anira EU. (Alberto Nardelli, Daniel Hornak ndi Jeff Stone / Bloomberg) Zambiri zabodza zopangidwa ndi AI sizinatsimikizidwe ndi ma chatbots 11 pa WhatsApp omwe adalonjeza kuthandiza ovota ku India kuzindikira zabodza. (Ananya Bhattacharya ndi Fahad Shah / Dziko Lonse)Meta's Oversight Board yalengeza nkhani yatsopano yoti iganizidwe, yokhudzana ndi chithunzi cha Instagram cha munthu wina wandale waku Pakistan yemwe akuimbidwa mlandu wonyoza Mulungu. (Oversight Board)Threads ikupeza ogwiritsa ntchito ambiri ku Taiwanese omenyera ufulu, omwe amagwiritsa ntchito pulogalamuyi ngati malo okonzekera. (Viola Zhou / Dziko Lonse)
IndustryxAI yalengeza zandalama zake za B zozungulira $6 biliyoni, ndi osunga ndalama ngati Valor Fairness Companions, Vy Capital, ndi Andreessen Horowitz. (xAI) Elon Musk ndi wasayansi wamkulu wa AI wa Meta Yann LeCun akulimbana pa X za zoopsa za AI ndi malingaliro achiwembu a Musk. (Maxwell Zeff / Gizmodo)Google idawonjezera zatsopano za AI pamzere wake wa Chromebook Plus, kuphatikiza mwayi wopita ku Gemini chatbot. (Ivan Mehta / TechCrunch)Sitolo yaulere ya YouTube ya “Playables” yayamba kuperekedwa kwa ogwiritsa ntchito onse. (Sarah Perez / TechCrunch)Zolemba zambiri zikukonzekera kuti ziphatikizidwe mumagulu osiyanasiyana, popeza nsanja zapa media monga Fb ndi X sizikhala zodalirika kwambiri pamagalimoto. (Sara Guaglione / Digiday)Kuwona mafunso odziwika bwino omwe akufunsidwa ndi kuchuluka kwa malonda omwe amapangidwa pakati pa osindikiza nkhani ndi makampani a AI. (Pete Brown / Columbia Journalism Assessment)Mtsogoleri watsopano wa AWS, Matt Garman, akukumana ndi chikakamizo kuti apitirize mpikisano wa AI. (Annie Palmer / CNBC) Mitundu ya AI yomwe ndi yaying'ono yokwanira kuyendetsa mafoni kapena laputopu ndizotheka ndipo imatha kuwonetsa zatsopano zogwiritsa ntchito AI, ofufuza a Microsoft akutero. (Will Knight / WIRED)GPT-4 yatha kuchita bwino kuposa akatswiri ofufuza za anthu posanthula ndondomeko yazachuma ndikulosera za kukula kwa zopeza zamtsogolo, ofufuza adapeza. (Michael Nuñez / VentureBeat)Mtsogoleri wakale wa chitetezo ku OpenAI a Jan Leike alowa nawo Anthropic kutsogolera gulu lake los angeles “superalignment”. (Kyle Wiggers / TechCrunch)Aphunzitsi a AI akusintha makampani ophunzitsira achinsinsi, pomwe ophunzira ambiri amatembenukira ku mapulogalamu a AI kuti athandizire ntchito zasukulu. (Rita Liao / TechCrunch)Wall Side road ikugwiritsa ntchito ukadaulo woyendetsa AI, pomwe masheya akuchulukirachulukira m'magawo othandizira, mphamvu, ndi zida. (Charley Grant / Wall Side road Magazine)Reality Social ikuvutika kuti isunge anthu ake ang'onoang'ono a US, ndipo maulendo a tsiku ndi tsiku akutsika kuposa 21 peresenti kuyambira April. (Kevin Breuninger / CNBC) Fit Workforce ndi Bumble akuyang'ana zatsopano kuti akope akazi a Gen Z, pambuyo pa malipoti oti azimayi asiya mapulogalamu azibwenzi chifukwa chowopseza komanso maliseche osafunsidwa. (Stephanie Stacey / Monetary Instances)Pulogalamu yotumizira mauthenga pompopompo ICQ ikutseka ndikulimbikitsa ogwiritsa ntchito kuti asamukire ku mapulogalamu a mauthenga ochokera ku kampani ya makolo yaku Russia ya VK. (Michael Kan / PCMag)
Zolemba zabwinozoKwa zolemba zabwino zambiri tsiku lililonse, tsatirani nkhani za Casey za Instagram.
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Lankhulani nafeTitumizireni maupangiri, ndemanga, mafunso, ndi zolemba zakusaka: casey@platformer.information ndi zoe@platformer.information.
Google’s AI seek setback
