Highlights
- Movate doubled its workforce by focusing on employee loyalty and holistic retention strategies.
- Their ‘OnDemand’ platform offers empathetic support and promotes diversity in the gig economy.
- Movate balances technology and human input to drive innovation and inclusivity.
- They use AI for talent mapping and invest in continuous learning, while also prioritizing employee well-being and gender diversity.
In today’s rapidly evolving business landscape, the management of human resources and employee well-being has become crucial for the success and sustainability of organizations. With companies facing high attrition rates and the demand for jobs, attracting, retaining, and nurturing talent has become more important than ever. At the same time, disruptive innovations, changing technology, and dynamic market conditions pose challenges for Human Resources teams in shaping a company’s workforce.
In an exclusive interview with ETHRWorld, Anish Philip, Chief People Officer of Movate (formerly known as CSS Corp), shared the company’s strategies and initiatives in talent retention. Let’s explore how Movate retains its employees while fostering an inclusive organizational culture.
Thriving Amidst Attrition Challenges
In a rapidly changing job market, companies face challenges in retaining their talent. However, Movate has not only weathered the storm but thrived. According to Anish, the secret to their success lies in their dedicated employees. Their passion and loyalty have been instrumental in the company’s growth, with a thriving employee referral program.
Movate’s retention strategy focuses on “People-first, People Always.” This approach includes seamless hiring and onboarding, clear goals and alignment, effective employee engagement, progressive career development, leveraging potential, competitive compensation, and benefits. The company has also adapted to the new normal by offering flexible work arrangements, with approximately 15-20% of their workforce operating in a 100% work-from-home setup.
Movate’s commitment extends beyond the workplace. They have been actively engaged in global environmental sustainability for over a decade, aligning with principles of equality, sustainability, and human rights in their business practices.
‘OnDemand’ Gig: Transforming Support and Diversity
Movate’s ‘OnDemand’ platform connects gig peer experts globally, providing support in 100+ languages. Unlike traditional gig models, OnDemand taps into existing alpha users with deep product knowledge, ensuring swift and empathetic support without extensive training.
The platform’s success is evident from its high customer satisfaction and resolution rates. Movate’s clients have witnessed significant cost savings compared to traditional customer support models.
Movate’s impact goes beyond business. Through their “Gig for Good” program, they empower underserved communities by partnering with non-profits to source diverse talent and provide training and certifications, promoting diversity, equity, and inclusion in the gig economy.
Innovative Hi-Tech, Hi-Touch Approach
Movate, a digital technology and customer experience services company, follows a unique approach to innovation that enhances the employee experience. They strike the right balance between technology and people by incorporating cross-functional innovation teams, a culture of experimentation and risk-taking, and the use of AI, ML, and data-driven insights. This approach fosters a positive culture where every employee’s voice is valued, and innovation is a collective endeavor.
Tackling Tech Talent Challenge
Like many companies in the fast-paced tech landscape, Movate faces challenges in recruiting and retaining top tech talent. To address these challenges, they have revamped their recruitment strategies by utilizing AI and data analytics to identify top candidates and offering competitive compensation and progressive career paths.
Movate strategically maps talent sources using AI tools, improves the candidate experience with multi-device UX tools, and reduces hiring costs through cognitive search integrated into their Talent Acquisition Management System (TAMS). These efforts have helped them identify a future-ready talent pool and tackle the challenges of the tech talent landscape effectively.
Strategies for Future-Ready Talent Development
Movate’s learning and development initiatives are dedicated to continuous growth and skill enhancement. They have implemented the Career Aspiration Management Program (CAMP), which focuses on career mobility and equips employees with digital-era skills. The Movate Academy offers personalized learning paths aligned with employees’ talents, aspirations, and organizational goals.
In the past six months, Movate has conducted orientation and career counseling sessions and facilitated internal employee movements. Their training and certification programs have benefited thousands of employees, enhancing their careers and aligning with the company’s long-term vision.
Movate’s Employee Wellbeing Initiatives
In the ever-evolving work landscape, Movate recognizes the importance of mental health. They have introduced HRListening, providing 24/7 support and direct access to their Chief People Officer. The People Advisory Council (PAC) involves employees in policy-making decisions, ensuring a 360° understanding of on-ground challenges.
Movate offers around-the-clock employee assistance, HR chatbots for quick query resolutions, digital detox programs, and virtual mindfulness sessions. They also prioritize employee well-being and engagement through internal awards, recognition programs, leadership town halls, and flexible work schedules.
Movate’s Enduring Commitment to Gender Diversity
Movate is committed to fostering gender diversity and providing equitable opportunities for all employees. They have implemented policies and frameworks like Women Leadership Mentoring Program and Women Initiative Network to support career development through mentorship and networking. Additionally, they support stay-at-home moms re-entering the workforce and collaborate with organizations to train and hire individuals from diverse backgrounds and underrepresented groups in emerging technologies. Movate regularly assesses gender representation, pay gaps, and employee engagement to measure progress in fostering gender diversity and inclusion.
In conclusion, as organizations navigate the complex currents of today’s business landscape, talent retention plays a vital role in driving innovation and expansion. Movate’s strategies and initiatives exemplify their commitment to retaining and nurturing their employees while creating a vibrant and inclusive organizational culture.
