Instagram Threads triples downloads in December, reaching the top 10; X falls to No. 36 | TechCrunch

Image Credits: Bloomberg/Gabby Jones/Getty ImagesInstagram’s Threads app had a threefold increase in monthly downloads in December, making it one of the top 10 most downloaded apps of the month on the App Store and Google Play. According to app intelligence company Appfigures, Threads saw 12 million new downloads on Apple’s App Store, ranking it No. 4, and 16 million downloads on Google Play, ranking it No. 8. Combined, it was the No. 1 app for new installations, highlighting its continued growth.
Image Credit: AppfiguresAfter initially reaching 100 million users in its first five days, Threads experienced a decline in daily downloads. However, it made a comeback in December, potentially influenced by Meta’s advertising efforts on Facebook. There are now approximately 160 million users on Threads. Its association with the “fediverse” and recent updates are also contributing to its growth. Additionally, the app has opened up for integration with ActivityPub, allowing for connectivity across various platforms.
Image Credits: AppfiguresAs for its competitors, Instagram became the most downloaded app in December, surpassing TikTok. Meanwhile, Twitter’s app X experienced a decline in downloads, falling to No. 29 on the App Store and No. 46 on Google Play.

Author: OpenAI