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iPad Advertising VP: iPad and Mac are Complementary Gadgets, Now not Competing Gadgets

iPad Advertising VP: iPad and Mac are Complementary Gadgets, Now not Competing Gadgets
May 14, 2024



In her evaluation of the brand new M4 iPad Professional, Joanna Stern of the Wall Side road Magazine spoke with Tom Boger, Apple's vice chairman of iPad and Mac advertising. Stern all in favour of evaluating the iPad Professional to the MacBook, and requested questions on Apple's view of the 2 gadgets.
iPad Advertising VP: iPad and Mac are Complementary Gadgets, Now not Competing Gadgets
In step with Boger, Apple sees the iPad Professional and Mac as gadgets that are meant to be used in combination. “We don't see it as a aggressive device,” he stated. “We see them as complementary equipment.” Whilst the iPad is a “touch-first tool,” the Mac was once designed for “direct interplay,” with a mouse or keyboard, some extent that Apple has reiterated a number of occasions over time. “MacOS is for an absolutely other computing paradigm,” he persisted to provide an explanation for after Stern requested about the potential for working Mac apps on an iPad or a Mac with a display screen. Boger stated many Apple consumers have each gadgets, and use the iPad to “toughen” Mac capability with Continuity. When requested if Apple would exchange its thoughts at the Mac display screen, he didn’t deny it. “Oh, I will't say we're no longer going to switch our minds,” Stern stated. Stern traded in his MacBook iPad for evaluation, and stated the iPad was once higher for capability, contact, and 5G connectivity, one thing no longer to be had at the Mac. The Mac introduced higher port choices (it has extra), higher device and extra capability, longer battery existence, and strengthen for extra shows. Stern's complete remark and interview with Boger may also be learn at The Wall Side road Magazine.

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