Apple’s cling on the USA adolescence marketplace stays robust, with a brand new survey appearing top iPhone possession and lengthening passion in Apple Intelligence, in spite of a slight drop in call for for the iPhone 16.
A brand new Piper Sandler analysis file for the autumn of 2024 supplies a complete review of the way Apple’s merchandise proceed to dominate amongst US adolescence. In line with the survey, which concerned greater than 13,500 younger folks in 47 international locations, 87% of respondents stated they personal an iPhone. As well as, 88% of younger folks be expecting the following smartphone to be the iPhone. This additionally displays a slight lower within the choice of younger folks making plans to improve to the iPhone 16. About 22% of respondents stated they plan to improve within the fall or wintry weather, which is a slight lower from the 23% who plan to improve to the iPhone 15 on the similar time final yr. and from 24% for the iPhone 14 in 2022. This lower displays the rising development of younger folks the use of their iPhones for a very long time earlier than upgrading, whilst the typical iPhone is now 3 generations at the back of the iPhone 16. This can be a notable alternate from two years in the past, whilst the typical distinction used to be most effective 2.5 generations. Regardless of a slight slowdown in improve plans just lately, the most important driving force of long term purchases seems to be Apple’s upcoming suite of AI merchandise. About 30% of younger folks surveyed indicated that they need to improve their units because of Apple Intelligence, which Apple plans to liberate from the tip of this yr. Along with iPhones, different Apple merchandise stay well-liked amongst younger folks. AirPods proceed to be a large hit, with just about 70% of respondents claiming to possess them. The file additionally famous that 25% of younger folks be expecting to shop for new AirPods within the subsequent six months. In the meantime, possession of alternative Apple units, together with iPads and Apple Watches, is powerful, with over 30% of younger folks claiming to possess any of those units. Then again, Apple TV + turns out to have restricted energy, as most effective 10% of younger folks stated they use the carrier, and so they spend about 1% in their overall TV time on Apple TV+. Apple Track, however, has remained firmly established amongst younger folks, and virtually a 3rd of respondents say they have got get admission to to the carrier.
