Lululemon founder and previous CEO Chip Wilson criticized the corporate’s contemporary strikes to increase its product line to a much wider marketplace.In a brand new interview with Forbes, Wilson, who introduced the yogawear-maker in 1998 in Vancouver, British Columbia, criticized what he known as the corporate’s “complete variety and inclusion factor.”Wilson also known as out corporate commercials for that includes individuals who he mentioned seem “bad,” “sickly” and “now not inspirational.”Really useful“They’re seeking to turn into just like the Hole, the whole thing to everyone,” Wilson mentioned. “And I feel the definition of a emblem is that you simply’re now not the whole thing to everyone… You’ve were given to be transparent that you simply don’t need positive consumers coming in.”Lululemon has issued a remark distancing itself from Wilson, who has now not been concerned within the corporate’s day-to-day operation for years.“Chip Wilson does now not talk for Lululemon, and his feedback don’t mirror our corporate perspectives or ideals,” the health emblem mentioned. “Chip has now not been concerned with the corporate since his resignation from the board in 2015 and we’re an excessively other corporate these days.”Wilson stepped down as Lululemon chairman in 2013 amid debatable remarks referring to delivery keep an eye on and his strengthen of libertarian thinker Ayn Rand. He additionally mentioned what motivated a scandal across the corporate’s see-through pants that yr used to be that “some girls’s our bodies simply if truth be told don’t paintings for it.” Wilson’s remarks don’t seem to have affected Lululemon’s inventory worth, which, at just about $500 a proportion, lately sits at an all-time prime. Wilson stays the corporate’s greatest unmarried shareholder, with holdings price greater than $4 billion, consistent with Securities and Change Fee information.Rob Wile is a breaking trade information reporter for NBC Information Virtual.