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Lululemon tumbles as tariff uncertainty, susceptible call for hit forecasts

Lululemon tumbles as tariff uncertainty, susceptible call for hit forecasts
March 28, 2025



Via Ananya Mariam Rajesh (Reuters) -Lululemon Athletica’s stocks fell 13% on Friday after the sports clothing maker gave downbeat annual forecasts at a time when the wider attire area battles an asymmetric client call for surroundings. The corporate on Thursday flagged that customers have been spending much less because of higher issues about inflation and the financial system. Lululemon joins a listing of outlets rattled by means of uncertainty round U.S. President Donald Trump’s erratic tariff choices, that have shaken already-weak client self assurance. “So the commercial stipulations don’t seem to be very best … Lululemon has felt some have an effect on from the emerging pageant within the business, no less than in the USA,” Morningstar analyst David Swartz mentioned. Lululemon has been dropping marketplace proportion to firms reminiscent of Alo Yoga and Vuori because it takes longer to rebuild its emblem symbol in spite of launching a wide selection of latest clothes. “Newness projects have now not been sufficient to offset force in a tricky macro,” Truist Securities analyst Joseph Civello mentioned. Some analysts have mentioned there’s rising call for for Lululemon’s Glow Up tank tops and Daydrift high-rise trousers, however an unsure surroundings has dimmed hopes of a rebound. “We began this 12 months with a number of compelling new product launches, however we additionally consider the dynamic macro surroundings has contributed to a extra wary client,” CEO Calvin McDonald mentioned right through a post-earnings name on Thursday. A minimum of 12 analysts trimmed their payment goals on Lululemon’s stocks, with Truist being probably the most bearish reducing by means of $80 to $380. The corporate’s stocks have been buying and selling at $296. They misplaced more or less 1 / 4 in their worth in 2024. Lululemon’s ahead price-to-earnings ratio for the following one year, a benchmark for valuing shares, used to be 21.92, when put next with 31.51 for Nike and 25.67 for Adidas, in line with LSEG knowledge. For Lululemon the theme nonetheless stays about fading enlargement, Jefferies analyst Randal Konik mentioned. (Reporting by means of Ananya Mariam Rajesh in Bengaluru; Modifying by means of Shilpi Majumdar and Shounak Dasgupta)

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