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Microsoft joins forces with Palworld in official Xbox marketing – Dexerto

Microsoft joins forces with Palworld in official Xbox marketing – Dexerto
February 3, 2024



Eliana Bollati ❘ Published: 2024-02-03T06:03:34 ❘ Updated: 2024-02-03T06:03:46 Microsoft has partnered with the creators of Palworld, utilizing the game and its ‘Pals’ in official promotions for the brand on Xbox. Since its launch at the end of January, the overwhelming success of Palworld has captured public attention, marking a significant and unexpected milestone in the gaming industry. It has shattered player records and stands as one of the top-selling indie games in history. Despite some controversy regarding the game’s similarities to Pokemon, which has raised concerns about potential legal action from Nintendo, this partnership with a Pocketpair, an indie developer, shows Microsoft’s keen interest in tapping into the popularity of Palworld. “Exciting: XboxGamePass comes with Pals,” tweeted the official Xbox account, featuring characters from Palworld alongside the three available versions of the Xbox Series X | S. This collaboration is not surprising given Palworld’s success on Game Pass, giving Microsoft an opportunity to offer a Pokemon-like product. Microsoft has also committed to supporting Palworld’s expansion by providing technical resources for studios and dedicated servers, a move that is expected to contribute to the game’s substantial ongoing costs. Article continues after adArticle continues ad

Palworld Anubis using energyDespite comparisons to Pokemon, Nintendo has not taken any action against Palworld, despite announcing an investigation into potential IP infringement. This has led many to believe that copyright laws will not pose a barrier to Palworld’s future. With this move, Microsoft is placing its confidence in the long-term success of the game.

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