When Vision Pro starts, it will not have other popular programs such as Netflix, YouTube, or Spotify, which users will instead be given access to through the Safari browser on the device.
In an interview with Stratechery, Netflix CEO Greg Peters explained earlier this week that Netflix is not planning to develop the Vision Pro program at this time because the device is “so small” that it is “not really necessary” for the majority of Netflix. members. Peters said that Netflix needs to be careful about how money is spent, making sure that resources are not spent in areas that will not bring profit.
You've come to a good place very quickly there. Not because we don't want or lack the desire to do this, but even if you see that we look closely at what's happening in the tools, the decisions that lead to what we try and be very strict, “What is the effort to include? every tool and what is the benefit to the members that we send ?”. We have to be careful to make sure we don't invest in areas that don't pay off, and I'd say we'll see where things go with Vision Pro. Of course we're in discussions with Apple to try to figure this out but right now, the device is so limited that it's not really important to most of our members. Peters also stated that Netflix is not ruling out future Vision Pro programming. “We've always talked about how we can help each other,” he said of Apple. “Sometimes we get a lot of space. We can move very quickly. Sometimes it takes a long time.” The Vision Pro is priced at $3,500, which means that there won't be many Apple customers, and Apple is making fewer devices in 2024, according to rumors. Apple analyst Ming-Chi Kuo recently said that Apple sold between 160,000 to 180,000 units after pre-orders, and that the company will only ship about 500,000 units per year. Despite the initial demand, Kuo said the Vision Pro is “still a popular product,” a sentiment that appears to be shared by other well-known companies that aren't developing software for the device. Vision Pro can run iPad apps without much effort from developers, but Netflix has chosen not to allow the Netflix iPad app to be available on the headset. Peters did not explain why. Instead, Netflix subscribers will need to watch Netflix through the Vision Pro browser.
