What you need to knowHMD Global is hinting at 2024 being “the year of Human Mobile Devices,” signaling its intention to develop original devices and forge new partnerships. Lars Silberbauer, the CMO of Nokia Phones and HMD, confirmed these plans in a LinkedIn post, indicating that HMD is taking its lineup in a “different” direction. While previous leaks have hinted at HMD’s upcoming content, it remains uncertain whether the device will be mid-range or budget-friendly. HMD Global’s shift away from Nokia appears to be a significant development this time around. The company’s recent announcement teased 2024 as “the year of Human Mobile Devices” (via Android Police), with HMD committing to creating “phones that are durable, enjoyable, secure, speedy, and reasonably priced.” This suggests that HMD is pushing Nokia to the background as it sharply focuses on its renowned line that declares, “we are still the creators of Nokia phones and Nokia ‘dumbphones.’ Plans are in place to introduce more, including HMD’s first devices and phones from new brands.” Lars Silberbauer, CMO of Nokia Phones and HMD, remarked in a LinkedIn post, “While we have always been recognized as a mobile phone manufacturer with Nokia phones, our vision carries on this tradition.” He stated, “We are transitioning from a licensing company to a multi-brand company with our HMD brand, combined with several licenses and significant brand partnerships that we have. I can’t wait to uncover more at MWC at the end of this month.” Consequently, it appears that HMD Global is moving away from its Nokia branding. Nonetheless, the company’s post assures users that they can still count on them for technical support “beyond their warranty period.” HMD Global will also continue to offer the lineup of Nokia phones, tablets, and other products for purchase on its website. 
(Image credit: 91mobiles) This isn’t the first time that HMD has distanced itself from the Nokia brand. A September report mentioned a “new record” of devices is on the horizon. The notable difference in this report is that HMD was previously believed to be developing its devices in conjunction with Nokia, which now seems not to be the case. Furthermore, HMD will retain Nokia’s license until 2026. Though the company is looking ahead to 2024, a leak from January revealed that its initial phone will bear no Nokia branding. The specifics of the new HMD phone presented a matte black design, a flat display, and dual rear cameras. The specs are still under wraps, but it’s speculated that the device may fall within the budget or mid-range category.
