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NYC launches $4 million COVID vaccine marketing campaign focused on poorer neighborhoods

NYC launches  million COVID vaccine marketing campaign focused on poorer neighborhoods
November 19, 2023


Metro

unique

Through Carl Campanile

Revealed
Nov. 19, 2023, 1:06 p.m. ET

Mayor Eric Adams’ well being crew is launching a $4 million “vaccine fairness” marketing campaign aimed toward curtailing infections and deaths from the newest coronavirus lines and the flu, predominantly within the town’s poorer communities. 

The Well being Division investment will supply grants to 18 not-for-profit teams to amplify vaccine protection in two dozen most commonly minority neighborhoods with decrease vaccination charges.

“Investment may also be used to lift consciousness of lengthy COVID and the affect it will probably have on people’ well being and wellbeing,” says the bid proposal put out via the dept’s fundraising arm — the Fund for Public Well being.

The communities centered within the Adams management’s multi-million buck Development Resiliency and Vaccine Fairness outreach marketing campaign come with:

Bronx: Mott Haven, Melrose, Charlotte Gardens, Hunts Level, Allerton, Norwood, Pelham Park and Williamsburg

Brooklyn: Williamsburg, Cypress Hills, East New York, Ocean Hill-Brownsville, Brighton Seaside, Coney Island and Sea Gate

New york: East Harlem  

Queens: Astoria, Lengthy Island Town, Sunnyside, Woodhaven, Queens Village, Jamaica, Edgemere, Some distance Rockaway and Arverne

Staten Island: New Dorp, Todt Hill, Port Richmond, Randall Manor, West Brighton

NYC launches  million COVID vaccine marketing campaign focused on poorer neighborhoodsMayor Eric Adams’ well being crew is launching a $4 million “vaccine fairness” initiative aimed toward New York’s poorest neighborhoods.James Keivom

The NYC Public Well being Corps (PHC) and Well being+Hospitals also are concerned within the effort to stay down an infection charges post-pandemic.

“Analysis has proven that decreasing limitations to vaccination in communities of colour is significant to decreasing disparities in illness affect and reducing COVID-19–similar sickness,” the request for proposals from bidders says.

“COVID-19 vaccines proceed to supply coverage for thousands and thousands of vaccinated New Yorkers, on the other hand, decrease vaccination charges amongst sure teams depart them at higher chance for hostile well being results (i.e., Lengthy Covid), in particular as new variants emerge.

“The NYC Well being Division stays dedicated to truthful and equitable get entry to to COVID-19 vaccines.”

The town is taking a look to bridge the “vaccine inequity hole” in neighborhoods designated via the Mayor’s Taskforce for Racial Inclusion as the ones maximum impacted via COVID-19 and a big share of alternative well being disparities. The duty pressure began beneath former Mayor Invoice de Blasio — who was once on the helm all over the preliminary COVID-19 outbreak in 2020 — and continues beneath Adams.

A healthcare worker in a yellow smock and wearing a mask stands next to an easel with a The Well being Division investment will supply grants to 18 not-for-profit teams to amplify vaccine protection in two dozen most commonly minority neighborhoods with decrease vaccination charges.Matthew McDermott

As of August, 81% of citizens citywide finished a COVID-19 number one vaccination collection in comparison to 78% of citizens within the centered zip codes.

The Well being Division is anticipated to award contracts via Jan. 3, 2024. Decided on neighborhood and faith-based organizations would behavior vaccine outreach thru June, with the potential for an extension. 

Further issues within the contract overview will likely be awarded to bidders who’re minority-led organizations.

The Well being Division will supply contractors with coaching and steering on persistent illness prevention and control to root out reasons of well being inequities.

Contractors will have to put up an information control plan and supply per 30 days updates to the dept on neighborhood outreach and engagement methods and meet benchmarks to obtain complete investment/compensation, in line with the plan.

Well being officers final 12 months additionally excited about boosting vaccination charges within the closely orthodox Jewish neighborhoods of Brooklyn in addition to most commonly white neighborhoods of Staten Island that had decrease vaccination charges and less take a look at websites when the Omicron wave of COVID-19 flared up within the town in overdue 2021, together with Borough Park, Midwood, Bensonhurst, Marine Park, Williamsburg and Crown Heights.

Greater than 81,000 deaths in New York State were connected to COVID-19.

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