Peloton was once one in every of the freshest commodities available on the market all over the pandemic. However as the hazards of COVID-19 subsided, so too did the inventory of the health apparatus corporate—and its former billionaire CEO John Foley says his wealth were given burnt up within the procedure.
“You recognize, at one level I had some huge cash on paper,” Foley, who cofounded Peloton in 2012 and was once at its helm for a decade, informed the New York Submit.
“No longer in truth [in the bank], sadly. I’ve misplaced all my cash. I’ve needed to promote virtually the entirety in my lifestyles.”
When call for for at-home exercises surged all over the early days of COVID-19, Peloton gross sales surged via 250%, inventory rose via greater than 400% and Foley changed into a billionaire apparently in a single day.
However the corporate hyped up call for as pandemic restrictions lifted and folks began exercising out of doors once more.
Via November 2021, Peloton inventory had plummeted and Foley had misplaced his newly minted 10-figure standing.
Then, in December 2021, the premiere episode of the “Intercourse and the Town” reboot “And Simply Like That … ” killed off one in every of its major characters, Mr. Giant, who suffered a middle assault … whilst using a Peloton.
“We have been popping out of Covid. The inventory was once getting overwhelmed. After which the Mr. Giant factor occurs … it was once brutal,” he recalled. “Abruptly, we have been simply being trolled … the entirety was once collapsing.”
As soon as price a staggering $50 billion, the New York-based corporate was once simplest simply retaining onto its unicorn standing when Foley stepped down as CEO in February 2022. Foley was once as soon as price $1.9 billion, consistent with Bloomberg, however left the corporate with a internet price of $225 million.
The corporate has since cycled via some other CEO, Barry McCarthy, laid off 1000’s of workers, hiked costs, and introduced the closure of retail retail outlets to take on its post-pandemic hunch in call for.
Its marketplace cap remains to be a shadow of what it as soon as was once, lately status at $1.8 billion.
Fortune has reached out to Foley for remark.
Peloton’s inventory massacre killed greater than Foley’s billionaire standing
It’s no longer simply Foley’s billionaire standing (and a occupation on the corporate he created) that was once killed via Peloton’s inventory worth massacre.
The ex-Peloton leader was once compelled to downsize two times—together with promoting a $55 million East Hampton waterfront domestic and uprooting his circle of relatives.
“My circle of relatives took it smartly,” the 53-year-old informed NY Submit. “My spouse’s tremendous supportive. My youngsters are most likely higher for it, if we’re conserving it actual.”
Regardless that Foley has misplaced a lot of his fortune, the ordeal has no longer extinguished his ambition.
Inside of a yr of resigning from the highest process at Peloton, he had raised $25 million for his new mission, a direct-to-consumer rug corporate known as Ernesta.
Now, he believes the corporate could make up to $500 million in loose money drift via 2030.
“I’m operating laborious in order that I will be able to attempt to earn money once more … as a result of I don’t have a lot left,” Foley concluded. “And so I’m hungry and humble.”
‘None of it’s actual’
As Foley’s revel in illustrates, attaining billionaire standing will also be beautiful meaningless if that wealth is on paper and tied up in inventory that may’t simply be offered.
After being named Britain’s youngest billionaire, Gymshark founder and CEO Ben Francis stated “none of it’s actual,” including that his wealth is “all on paper” and tied to property that might vary in price.
“It might double, it might [halve],” the millennial entrepreneur added. “That’s why I feel it’s essential that no particular person will have to ever pin their self worth on such things as wealth, internet price, or the rest monetary.”
It’s why defining your good fortune via your internet price is “a wildly unproductive option to reside” in his eyes.
