The Galaxy S24 Ultra comes with numerous updates compared to its predecessor, but users have noticed that its display looks washed out in comparison, and Samsung has confirmed that this was an intentional decision. Samsung Spain has verified that the Vivid mode does not show a significant difference, and this change was intentionally made to provide a more natural viewing experience. While this indicates a potential shift in Samsung’s customer focus, longtime Galaxy Ultra users may be disappointed with the lack of vibrant colors in the Vivid mode. Despite the similar appearance to its predecessor, the Galaxy S24 Ultra continues to focus on refining its successful formula with enhancements such as a curved screen, titanium frame, and intelligent AI systems. However, early user feedback has highlighted a downside in the form of the washed-out display in comparison to the previous model. Initially, it was speculated to be a software issue, but Samsung has now officially confirmed it as an intentional alteration. Users have noted that the High Definition mode under Settings → Display → Screen mode on the Galaxy S24 Ultra does not yield significant changes when compared to the Natural profile. Some speculations have been made about the impact of the Gorilla Armor screen’s uneven finish and display on the S24 Ultra, but photos taken on the device show a notable difference between the Vivid Profile image on the S24 Ultra and the same photos on the S21 Ultra.
Earlier, it was stated by a Samsung Support representative that a fix was in the works. However, it is noted that support staff may not have the most accurate information regarding internal plans, and now, there is a conflicting report from Samsung Spain. In a statement to Teknofilo, Samsung Spain indicated that the Vivid update is intentional and aims to provide a more natural experience. The company also addressed the concerns about the potential display glass issue caused by the Gorilla Armor, stating that it is not a bug. The full text is available below in a machine-translated version from Spanish to English: “We have adjusted the colors and brightness of the Galaxy S24 products to provide a more accurate and comfortable viewing experience. Some changes have been made to the display technology to provide a more natural look, so users can notice deeper color differences compared to older devices. This feature is an intentional change and is not a product problem, so it can be used safely. In order to provide our customers with the best possible experience, we value your feedback and continuously improve our software (UX) as the market and consumer preferences change.” Although the statement does not rule out potential changes based on strong customer feedback, this news could disappoint longtime users who are accustomed to the bold Vivid color display on previous Samsung screens. If you are disappointed, sharing your thoughts on the Samsung Community post regarding this matter, which has already garnered over a thousand responses, may be worth considering.
