Jan 19, 2024, 02:25 PM ETThe writer of Sports activities Illustrated has notified staff it’s making plans to put off a good portion – in all probability all – of the opening’s personnel after its license to make use of the long-lasting logo’s identify in print and virtual was once revoked.In an e mail to staff Friday morning, the Area Team, which operates Sports activities Illustrated and comparable houses, mentioned that Unique Manufacturers Team has revoked its advertising and marketing license.”On account of this license revocation, we will be able to be shedding personnel that paintings at the SI logo,” the e-mail mentioned.Sports activities Illustrated’s worker union mentioned in a commentary that the layoffs could be a vital quantity and in all probability all, of the NewsGuild staff represented.”We’ve got fought in combination as a union to take care of the usual of this storied e-newsletter that we like, and to verify our staff are handled slightly for the worth they bring about to this corporate. This is a battle we will be able to proceed,” Mitch Goldich, NFL editor and unit chair, mentioned in a commentary.The guild’s commentary also referred to as for Unique Manufacturers Team to “be certain the ongoing e-newsletter of SI and make allowance it to serve our target audience in how it has for just about 70 years.”In a commentary on Friday, the Area Team mentioned it was once negotiating with Unique in regards to the license, “with plans to maintain our dedication to turning in high quality content material all the way through the continued discussions.”Area admitted that it had didn’t make a quarterly fee of $3.75 million and Unique had put it on realize that it meant to finish the licensing settlement. Because of this, Area introduced Thursday it could make a “important relief” in its body of workers of greater than 100 other folks. A consultant for Unique didn’t instantly go back a message for remark.The Area Team bought publishing rights from ABG in 2019 for no less than 10 years. The gang’s stewardship of SI has had many hurdles since then. In December, it fired leader govt officer Ross Levinsohn when the mag’s alleged use of AI-generated tales drew public backlash.The long-lasting sports activities logo has had a coarse six years. It was once bought via Meredith Publishing in 2018 as a part of the acquisition of Time Inc., which began the mag in 1954.Lower than a yr later, Meredith offered the mag’s highbrow assets to Unique Manufacturers Team for $110 million. ABG owns the highbrow assets of many manufacturers and stars, together with Marilyn Monroe, Elvis Presley, Muhammad Ali and Reebok.As soon as a weekly e-newsletter, SI was once diminished to biweekly publishing in 2018 and turned into a per 30 days in 2020.