Brands Partner with Older TikTok Creators as Their Popularity Grows
https://static01.nyt.com/images/2023/06/04/business/04Retiring-illo/04Retiring-illo-facebookJumbo.jpg As older TikTok creators gain popularity on the platform, brands are taking notice and signing them up for partnerships. For instance, Jenny Krupa, a 91-year-old influencer living in a Canadian retirement