Tesla’s gross sales endured to crash in Europe in February, with the primary few markets reporting automotive gross sales information confirming the American automaker’s ongoing troubles in Europe.
Remaining month, we reported that Tesla’s automotive gross sales fell more or less 50% 12 months over 12 months in Europe within the first month of 2025.
The drop continues a pattern that began closing 12 months for Tesla, however it seems that to have very much sped up in 2025 because of a couple of elements, together with Elon Musk’s meddling in politics and the changeover of Tesla’s most well liked automotive, the Type Y.
Now, information has began to come back in for February, and the downward pattern continues for Tesla: Commercial – scroll for extra content material
CountriesFeb-25Feb-24Jan-25Jan-24YoY changeGermany1,2773,150-59.5p.cUK1,2931,581-18.2p.cFrance2,3953,2441,1413,118-44.4p.cNetherlands9261,610-42.5p.cNorway9171,7776631,109-45.3p.cSpain2691,094-75.4p.cSweden6131,064394730-43.9p.cDenmark5091,086451763-48.1p.cPortugal380551-31.0p.cTotal4,4347,1716,79413,706-46.2%
The primary 4 markets to document gross sales, France, Norway, Sweden, and Denmark, have all reported vital declines in gross sales from February 2024 to February 2025.
In some instances, like in France, it follows a broader decline in EV gross sales because the marketplace as pulled away some incentives, however in different markets, EV gross sales are nonetheless rising however with out Tesla.
As an example, in Norway, that’s in spite of automotive gross sales, that are virtually solely electrical, being up 21% in February—in comparison to Tesla’s 48% drop.
A part of the decline is because of decrease inventories as Tesla has launched the brand new model of the Type Y with deliveries beginning in March.
On the other hand, Tesla made a equivalent changeover of the Type 3 round the similar time closing 12 months, and gross sales of the electrical sedan also are down 12 months over 12 months.
Electrek’s Take
At this level, it will have to be relatively transparent that Tesla has a requirement drawback in Europe. Sure, the Type Y refresh is affecting the ones numbers as smartly, however I believe it could be silly to imagine that they may catch up on a 46% year-over-year decline within the first 2 months to this point.
Tesla’s two greatest EU markets, Germany and the United Kingdom, have not begun to document. The United Kingdom is the marketplace the place Tesla has noticed the smallest decline whilst Germany had the most important of any vital marketplace.
Elon’s politics are indisputably at play, the brand new Type Y as prior to now discussed, but additionally the greater pageant in Europe, the place extra EV fashions are to be had.
FTC: We use source of revenue incomes auto associate hyperlinks. Extra.
