Stellantis is in bother at the moment. Gross sales of all American manufacturers are down, and the corporate is on the lookout for a brand new CEO. You get a greater image of items at a business degree. At a emblem like Jeep, salespeople live to tell the tale what they are able to’t promote. Fiat and Alfa Romeo sellers are at worst possibility. A just right instance of that is the Alfa dealership in Northern California that has most effective six new automobiles. Does the Automaker Want a Whole Rebuild? | | Jalopinions Despatched to us through a reader (h/t to Antonio Otero!), Alfa Romeo of Marin is situated in San Rafael, California, close to San Francisco. It’s one in all most effective 3 Alfa Romeo dealerships within the Bay Space; the opposite two are in Livermore and San Jose. No longer so just right if you want a role, or if you wish to purchase a brand new one.
Screenshot: Alfa Romeo of Marin And after I say new, I imply “new,” as one in all them is the 2024 fashion. There are two 2022 Giulias, two ’22 Stelvios, one ’23 Giulia and one 2024 Tonale. Why so few automobiles? Merchandise will have one thing to do with it. Alfa gross sales have been down around the board in Q2 of this yr. The most productive dealer is the Stelvio which has bought 1,866 up to now this yr, which is down 32 p.c from 2023.
I referred to as and spoke to a member of the gross sales crew and he instructed me that the explanation the broker has so few automobiles is as a result of they do not have room. The broker mentioned they’re looking to eliminate these items so they are able to get new automobiles. Alternatively, after I inquired about manufacturers like Tonale, I used to be instructed that the only within the assortment is sort of bought out and they do not be expecting to get some other one anytime quickly. This contradicts what I used to be instructed about them taking away the outdated stuff, particularly because the Tonale is Alfa’s latest providing.
The dealership’s largest trade appears to be supercars, which you’ll be able to understand while you have a look at used automobile dealerships. It is sleeker and extra trendy than the more moderen, crowded automobiles like Lamborghini Huracans, Uruses and Bentley Continentals. The vendor could also be getting out of the Italian emblem trade, and they aren’t on my own.
Looking out the Alfa proprietor boards, I discovered a thread from February detailing how the biggest Alfa broker in Northern California, Alfa Romeo of Stevens Creek, emailed house owners to mention they have been now not accepting carrier. If truth be told, for those who have a look at the Stevens Creek web page it is long gone, and it is even indexed as closed on Yelp. A couple of house owners within the thread detailed different Alfa dealerships in different portions of the rustic that experience closed, reminiscent of Alfa Romeo of Fortress Value, which closed in January. If extra dealerships proceed to near, hundreds of other folks might be left questioning when or if their Alfa wishes carrier, and it would scare new house owners clear of making an allowance for the logo.
